Twitter Revenue Projected To Reach $400 Million in 2013

By Ed Silverstein October 03, 2011

New revenue projections for Twitter show the likely success of the popular micro-blogging company.

Twitter is projected to receive about $400 million in revenue during 2013 compared to $45 million in 2010, according to a report from e-Marketer that was cited by Mashable.

In contrast, Twitter will receive about $139.5 million in 2011, which is a 210 percent increase over 2010 revenue, eMarketer said.

Debra Aho Williamson, an analyst at eMarketer, said the success of Twitter Promoted Products has led to the size of the projected increases.

“Since their debut in April 2010, Twitter’s Promoted Products have proven successful in the U.S.,” Williamson said in a company statement carried by Mashable. “Marketers have shown solid engagement rates with Twitter advertising — in some cases better than those on Facebook — despite Twitter’s relatively smaller audience.” (Twitter has over 100 million users. Facebook has about 800 million users.)

Twitter highlights promotional messages from some advertisers in a new offering called “promoted tweets,” according to Bloomberg News.

But even with the optimistic reports, Twitter’s projected $139.5 million ad revenue in 2011 is lower than the earlier estimate of $150 million from eMarketer. Bloomberg News explains the revenue estimate was reduced because Twitter faced delays in introducing certain services. Mashable said these include a self-serve advertising platform and the opening of ad sales offices worldwide. The self-serve ad platform should be available in 2012, Bloomberg adds.

In a related story, TechZone360 reports that Twitter may see additional revenues from the upcoming political season.

TechZone360’s Michelle Amodio reports that Twitter has accepted ads from political candidates and political committees, which are appearing on Twitter as Promoted Tweets, Promoted Accounts and Promoted Trends.

“We’re piloting the program with a small group of presidential candidates and national party committees,” Twitter said in statement carried by TechZone360. “We will expand the pilot to include other candidates and committees as we build up our political sales team.”

Twitter is one of many outlets expecting to profit from the projected $6 billion in campaign spending for the 2012 campaign season, TechZone360 adds.


Ed Silverstein is a TechZone360 contributor. To read more of his articles, please visit his columnist page.

Edited by Rich Steeves

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

Is 5G a Spectrum-eating Monster that Destroys Competition?

By: Fred Goldstein    6/15/2018

To hear the current FCC talk about it, 5G mobile service is the be-all and end-all of not only mobile communications, but the answer to most of the co…

Read More

FX Group Makes the Red Carpet Shoppable with Blockchain-Based mCart Marketplace-as-a-Service

By: TMCnet News    6/14/2018

mCart by Mavatar announces the launch of the world's first blockchain-based decentralized mCart marketplace by the FX Group.

Read More

Judge Gives AT&T-Time Warner Deal Green Light

By: Paula Bernier    6/12/2018

Federal judge Richard Leon gave the $85 billion deal the green light today - and without any requirements to sell off any parts of the company. He als…

Read More

A New Foundation for Evolving Blockchain As a Fundamental Network Technology

By: Arti Loftus    6/12/2018

There are now thousands of blockchains, and unless you are a cryptophile, you won't recognize most of them.

Read More