Tippr Reportedly Cuts Number of Employees as Daily Deals Sector Poised for Change

By Ed Silverstein October 31, 2011

Tippr – a daily deals site – has cut its number of employees from about 120 to approximately 90 in recent weeks, TheStreet reported.

The employees who were let go worked in “merchant acquisitions” which finds the offered deals, TheStreet added.

Tippr also told TheStreet it wants to center on increasing the “technology group” instead of the sales force.

Tippr has received $9 million in investment funding, led by RRE Ventures, according to news reports.

Recently, Tippr acquired DealPop and Chitown Deals. Tippr is now offering its services in 17 U.S. cities, such as Atlanta, Austin, Chicago, Philadelphia and San Diego, TheStreet said.

Tippr was launched in February 2010, according to the company’s website.

In a related matter, another daily deals company, BuyWithMe, has cut the number of its employees and may be acquired by Gilt Groupe, The Street says.

Also, Tippr has partnered with Google Offers so Tippr will be available in new locations, starting around San Francisco.

"The expansion of our affiliate network through Google Offers provides merchants with valuable exposure, while giving Google Offers subscribers access to extremely targeted offers," Martin Tobias, CEO of Tippr said in a company statement. "Google Offers has everything it takes to achieve group buying success – a loyal and targeted audience and familiar environment, coupled with enormous industry credibility."

Google Offers will send out daily deals from Tippr, as well as at least 14 other daily deal sites, according to Reuters.

Meanwhile, Groupon, the most prominent daily deals company, is expected to have an IPO in November. It is expected to raise about $540 million from the public offering. Groupon is valued at about $12 billion, less than half of an earlier valuation.

Groupon raised $392.6 million in revenue during the second quarter of 2011, contrasted with $1.2 million raised during the same quarter in 2009, according to a story from the Chicago Tribune appearing on TechZone360.

Ed Silverstein is a TechZone360 contributor. To read more of his articles, please visit his columnist page.

Edited by Rich Steeves

TechZone360 Contributor

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