Microsoft Purchases Israeli Video Search Company

By Tracey E. Schelmetic November 23, 2011

Microsoft has splashed out nearly $100 million on an Israel-based company called VideoSurf, TechCrunch reported yesterday. The acquisition is expected to bring more complex search capabilities to Microsoft's search engine, Bing.

VideoSurf, which was launched in 2006 by CEO Lior Delgo, Chief Scientist Achi Brandt, CTO Eitan Sharon, and COO Shai Deljo, allows users to search through a wide range of video content on websites for specific videos. The technology can “see” the individual frames inside videos, enabling fast and precise searching. Microsoft says that over time it plans to integrate the VideoSurf technology into its entertainment platform to help augment its Xbox 360 ecosystem and evolve search and discovery of entertainment content on Xbox LIVE. (It makes even more sense when you consider that Microsoft is in the process of integrating content from video and cable providers such as Verizon, Comcast, HBO and Epix into Xbox Live.)

“VideoSurf’s content analytics technology will enhance the search and discovery of entertainment content across our platform,” said Alex Garden, director of Xbox LIVE for the Interactive Entertainment Business at Microsoft. “This holiday we will launch voice search across our entertainment partners on Xbox LIVE. Over time, as we integrate VideoSurf’s technology into our system, we are excited about the potential to have content tagged in real time to increase the speed and relevance of the search results.”

TechCrunch notes that ultimately, Microsoft could use its newly purchased VideoSurf technology for Bing’s video search, making search easier across your devices. It might also ultimately allow Kinect users to search for content across multiple entertainment providers within Xbox Live and use Kinect’s voice search powered by Bing.


Tracey Schelmetic is a contributing editor for TechZone360. To read more of Tracey's articles, please visit her columnist page.

Edited by Carrie Schmelkin

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

Avaya Files Chapter 11, Plans Restructuring

By: Steve Anderson    1/20/2017

Avaya turns to Chapter 11 bankruptcy in a bid to make some key changes and attempt to recover for the future.

Read More

Reports of the Death of the Deskphone are Premature; Allworx Says We're on the Verge of a Deskphone Revolution

By: Erik Linask    1/19/2017

We've heard commentary about the death of the deskphone for several years now. Yet, if you look on most corporate desktops, you'll still find one. The…

Read More

Microsoft Makes AI Moves in Montreal

By: Alicia Young    1/19/2017

Recently, Microsoft has shown a growing interest in Montreal's booming artificial intelligence (AI) presence. This has spurred a series of acquisition…

Read More

What to Do About Netflix Shares

By: Steve Anderson    1/19/2017

Netflix has destroyed all estimates about its share prices, but how should investors respond?

Read More

The End of Work as We Know It: 6 Big Predictions for 2017

By: Farrell Hough    1/19/2017

The future of work in 2017 and beyond will center on using increasingly capable technologies to improve our productivity to the point where we can foc…

Read More