Microsoft Purchases Israeli Video Search Company

By Tracey E. Schelmetic November 23, 2011

Microsoft has splashed out nearly $100 million on an Israel-based company called VideoSurf, TechCrunch reported yesterday. The acquisition is expected to bring more complex search capabilities to Microsoft's search engine, Bing.

VideoSurf, which was launched in 2006 by CEO Lior Delgo, Chief Scientist Achi Brandt, CTO Eitan Sharon, and COO Shai Deljo, allows users to search through a wide range of video content on websites for specific videos. The technology can “see” the individual frames inside videos, enabling fast and precise searching. Microsoft says that over time it plans to integrate the VideoSurf technology into its entertainment platform to help augment its Xbox 360 ecosystem and evolve search and discovery of entertainment content on Xbox LIVE. (It makes even more sense when you consider that Microsoft is in the process of integrating content from video and cable providers such as Verizon, Comcast, HBO and Epix into Xbox Live.)

“VideoSurf’s content analytics technology will enhance the search and discovery of entertainment content across our platform,” said Alex Garden, director of Xbox LIVE for the Interactive Entertainment Business at Microsoft. “This holiday we will launch voice search across our entertainment partners on Xbox LIVE. Over time, as we integrate VideoSurf’s technology into our system, we are excited about the potential to have content tagged in real time to increase the speed and relevance of the search results.”

TechCrunch notes that ultimately, Microsoft could use its newly purchased VideoSurf technology for Bing’s video search, making search easier across your devices. It might also ultimately allow Kinect users to search for content across multiple entertainment providers within Xbox Live and use Kinect’s voice search powered by Bing.


Tracey Schelmetic is a contributing editor for TechZone360. To read more of Tracey's articles, please visit her columnist page.

Edited by Carrie Schmelkin

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

PayPal Acquires Bill Management Company

By: Andrew Bindelglass    2/17/2017

Paypal has acquired TIO Networks, an online bill payment company, in a $233 million deal.

Read More

Yahoo! Mail App Helps Fight Hackers

By: Alicia Young    2/16/2017

Yahoo! sent out several emails yesterday to users it believes were hacked through the use of forged cookies. Here's how the Yahoo! Mail app can help p…

Read More

Social Media is More Than Making Bird Noises

By: Erik Linask    2/16/2017

It takes more time and resources than simply posting product offers on Twitter, Facebook, and Instagram, but the value of two-way social interactions …

Read More

SoftBank Drops $3.3 Billion on Fortress Buy

By: Steve Anderson    2/15/2017

SoftBank steps up its options with new business investment, picking up the Fortress Investment Group in a deal valued at $3.3 billion.

Read More

4 Ways to Be the Brady and Belichick of Business

By: Special Guest    2/14/2017

In an NFL era defined by parity, their success over 17 years is worth examining for business leaders. After all, Brady is not the most physically gift…

Read More