Kindle Fire Fires Up Competition in Tablet Sector

By Ed Silverstein December 06, 2011

The number of iPads expected to be sold during the current quarter was reduced by a respected industry analyst because of increasing competition from the Kindle Fire tablet and a new version of the iPad likely going on sale next year, according to news reports.

In addition, consumers may opt to hold off buying an iPad during the holiday season until the new version goes on sale, according to news reports.

There are also “potentially lower inventory levels” of the iPad, said Canaccord Genuity analyst Michael Walkley.

Walkley predicts Apple will sell 13 million iPads during the quarter, a 1 million decrease from an earlier estimate, according to a report from The Associated Press.  A key factor is price. The Kindle Fire sells for $199, compared to $499 for the lowest-price iPad.

Walkley also upped the number of iPhones he suspects will be sold during the quarter – because of consumer demand in the United States and in Western Europe. He added 1.5 million iPhones to bring the total to 30.5 million. The iPhone appears to be gaining market share from phones – running Google Android software – in several countries, The AP said. The new iPhone was recently introduced in China, Brazil and Russia, The AP said.

“iPhone sales remained strong in the US, particularly at AT&T and Sprint,” according his comments reported by Forbes.

Citing data from reviews on Amazon.com (as analyzed by CNNMoney,) TMC CEO Rich Tehrani said in a blog post that, “the Kindle Fire has 47 percent five-star reviews and 13.3 percent one-star reviews. This compares to the iPad at 60 percent five-star reviews and 7.2 percent one-star reviews.”

In a related matter, Amazon's Kindle Fire will represent half of the Android tablets purchased in 2012, according to an analysis from Robert Cihra, an analyst at Evercore Partners. “Cihra attributes the Fire's success to its low price,” explained RegHardware.com.

“Amazon is perceived to be so on the verge of tremendous success in the tablet arena that some pundits have forecast many PC vendors will quit the tablet market, leaving it to Apple and Amazon,” RegHardware.com added.



Ed Silverstein is a TechZone360 contributor. To read more of his articles, please visit his columnist page.

Edited by Jennifer Russell

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

Bloomberg BETA: Models Are Key to Machine Intelligence

By: Paula Bernier    4/19/2018

James Cham, partner at seed fund Bloomberg BETA, was at Cisco Collaboration Summit today talking about the importance of models to the future of machi…

Read More

Get Smart About Influencer Attribution in a Blockchain World

By: Maurice Nagle    4/16/2018

The retail value chain is in for a blockchain-enabled overhaul, with smarter relationships, delivering enhanced transparency across an environment of …

Read More

Facebook Flip-Flopping on GDPR

By: Maurice Nagle    4/12/2018

With GDPR on the horizon, Zuckerberg in Congress testifying and Facebook users questioning loyalty, change is coming. What that change will look like,…

Read More

The Next Phase of Flash Storage and the Mid-Sized Business

By: Joanna Fanuko    4/11/2018

Organizations amass profuse amounts of data these days, ranging from website traffic metrics to online customer surveys. Collectively, AI, IoT and eve…

Read More

Satellite Imaging - Petabytes of Developer, Business Opportunities

By: Doug Mohney    4/11/2018

Hollywood has programmed society into believing satellite imaging as a magic, all-seeing tool, but the real trick is in analysis. Numerous firms are f…

Read More