Rob Enderle

As President and Principal Analyst of the Enderle Group, Rob Enderle provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

An Internet search of media quotes validates Rob Enderle as one of the most influential technology pundits in the world. Leveraging world-class IT industry analysis skills honed at DataQuest, Giga Information Group, and Forrester Research, Rob seized upon the power of the information channel as a conduit to reach business strategists and deliver valuable, experienced-based insight on how to leverage industry advances for maximum business advantage.


Latest Articles

Surface Pro, Surface Book, Surface Notebook: The Choice Is Surprisingly Easy 06/27/2017
Two Technologies That Showcase Good VR Could Cost $20K 06/23/2017
Why the Smartphone Market Works and Why Apple Wants to Kill It 06/12/2017
You're About to Be Screwed if You Drive a Tesla 06/05/2017
Core Wars: AMD's Threadripper Takes On Intel's i9 05/31/2017
The Killer App for VR: The Ability to Meet Yourself 05/23/2017
Wannacry Ransomware: The NSA's Fault, But the Attackers Did Us a Huge Favor 05/15/2017
How DellEMC's Pivotal Unit Could Keep Car Companies from Going Out of Business 05/09/2017
The Microsoft Surface Laptop: Is It The One You Want? 05/02/2017
Is it Time for Someone to Clean Slate a Gaming Console? 04/24/2017
Ex-Microsoft Execs Extend Bill Gates' Vision for a Better LinkedIn- One That Pays You 04/17/2017
Tesla Passes GM Because It Isn't A Car Company 04/11/2017
Blackberry and Argo AI: Will They Be Enough to Keep Tesla from Displacing Ford? 04/04/2017
Optane: Intel Builds a Supercharger for PCs 03/28/2017
The 3D Printer That Could Print Your Next House or Finish Trump's Wall in Two Months 03/21/2017
How Twitter, Indiegogo and IBM Will Augment Executives and Politicians 03/20/2017
Why the Huawei Watch 2 is Better than the Apple Watch 03/06/2017
Roborace and NVIDIA Announce Peopleless Car 03/01/2017
AMD: The Time For Ryzen Has Arrived 02/23/2017
Human Carrying Drones May Arrive in 2017 02/21/2017
Super Bowl 51: Drone Swarms Become Real 02/06/2017
Twitter Wrongfully Bites Uber During Trump Travel Ban: Death By Social Media 01/30/2017
Apple's Dangerous Gambit With Qualcomm 01/23/2017
Airbus Enters Human Carrying Drone Race: But Where Are Ford and GM? 01/16/2017
How Amazon Reversed Microsoft's Strategy to Help Lenovo Create a Better Home AI 01/11/2017
Symantec Creates Vaccine for the Digital Zombie Apocalypse 01/03/2017
The Massive Changes of 2016 12/26/2016
BlackBerry Becomes Software Services Company, Targets Secure Autonomous Cars 12/20/2016
How Self-Driving Cars Will Kill Car Companies 12/12/2016
Is The Lenovo Yoga Book The Most Innovative Windows LapLet 12/09/2016
Microsoft Surface Phone= HP Elite X3 + Blackberry DTEK 60 + Panasonic FZ-X1? 11/28/2016
How AI Could Make You a Much Smarter Looking Person 11/21/2016
The Amazing Jaguar I-Pace: Using VR to Sell a 2018 Electric Wonder 11/15/2016
The Blackberry DTEK60: Almost Perfect Secure Phone 11/10/2016
PC Back from the Dead: Jeff Clarke, Dell Technologies & the Zombie PC Apocalypse 11/09/2016
Tech Lessons Learned From The Election: Is Tech Making Us Dumber? 11/02/2016
Things Even Self-Driving Cars Need To Learn 10/31/2016
Death by Hedge Funds: Why Samsung is Run by Idiots and They Aren't Alone 10/12/2016
Intel & Digital Fashion: The Birth of Smart Clothing 10/03/2016
The Galaxy Note 7 Disaster: Samsung's Strategic Weakness 09/29/2016
From Robotic Friends to Flying Cars: Looking Ahead to 2025 09/22/2016
Why HP Inc. is Moving to Consolidate Printer Market 09/13/2016
Corning Takes the Fight to Sapphire on Samsung Galaxy Gear S3 09/07/2016
How to Buy a Laptop in 2016: Oh the Choices... 08/29/2016
How to Buy a Laptop in 2016: Oh the Choices… 08/29/2016
Ford's Autonomous Car Plan Implies We're Idiots 08/29/2016
Blackberry DTEK50: The Smartphone for a Hostile World 08/17/2016
Intel Project Alloy: The End of Monitors As We Know Them 08/17/2016
Xbox One S: Getting It Right the Fourth Time 08/02/2016
Windows 10 Free Upgrade Ends This Week: Rethinking Microsoft's OS 07/26/2016
Auto ISAC: Creating A Car Smarter Than You 07/19/2016
How Cisco And New Jersey Are Working To Fix One Of The Most Unfair Parts Of Law Enforcement 07/14/2016
How Cisco And New Jersey Are Working To Fix One Of The Most Unfair Pars Of Law Enforcement 07/13/2016
The FBI vs. Clinton: Brilliant Wordsmithing and Fixing Email 07/05/2016
The Problems with Amazon's Dash Buttons 06/29/2016
How Steve Jobs Would Fix Apple 06/20/2016
Microsoft Breaks Console Model with New Xbox(s) 06/14/2016
We Are So Close to Saying Goodbye to Traffic and Flying to Work Instead 06/13/2016
The Revolutions at Computex 2016: Best 2-in-1, Wearable & Non-Homicidal Robot 06/09/2016
Virtual Reality's Dirty Little Secret 06/01/2016
Google Continues Campaign to Repeat Every Major Microsoft Mistake 05/17/2016
Windows 10 Free Upgrades Ending: Correcting One of Microsoft's Biggest Mistakes 05/10/2016
Cortana/Siri vs. Alexa & The Road To Robotic Post Smartphone Era 05/03/2016
Looking For The Next iPod/Echo 04/29/2016
How Google Will Use VR to Displace iPhone 04/19/2016
Toyota: Can You Build A Fun Autonomous Car? 04/12/2016
NVIDIA's GTC: The Five Key Technologies Launched 04/05/2016
Holoportation: Microsoft Has It Exactly Wrong, They Accidentally Created Time Travel 03/29/2016
Apple Event: Apple Is Transitioning Into a Solutions Company 03/21/2016
AMD Gets Serious About Virtual Reality 03/15/2016
AMD Get's Serious About Virtual Reality 03/15/2016
HoloLens Goes to Developers: The Near Term Future of Altered Reality 02/29/2016
Hololens Goes to Developers: The Near Term Future of Altered Reality 02/29/2016
Mobile World Congress: The Powerful, Exact Opposite of An iPhone 02/22/2016
Your Toaster May Eventually Spy On You, and Your Camera Could Kill Your Kid 02/16/2016
Self-Driving Car Update: The Human Driver Is No Longer a Risk 02/11/2016
The Microsoft Surface Book is So Apple-like, it Fooled Intel 02/09/2016
A CES Made of Glass: Corning's Impact - Problem Is Placement 02/08/2016
IBM Connect: Blending Apple, Social Media, and Watson to Obsolesce Email 02/05/2016
Looking Ahead To CES: Be Afraid; Be Very Afraid 12/28/2015
The Next Generation of Drones Could Save Your Home 12/22/2015
Tech Products of 2015 That Kicked Butt 12/15/2015
Yahoo's Board is to Blame for Marissa Mayer's Failure 12/08/2015
The Amazon Echo is a Bigger Initial Success than the iPod 12/02/2015
Unusual but Fun Tech Ideas for 2015 11/24/2015
The NVIDIA vs. Amazon: The Fight For The Perfect $200 Tablet 11/18/2015
Snapdragon 820: The Future of Smartphones, According to Qualcomm 11/10/2015
The Fake And Real Risks Of Self Driving Cars 11/03/2015
Apple Earnings: The Devil in the Details 10/28/2015
The Microsoft v Dell Drama at Dell World 10/21/2015
The Problems and Promise of Amazon Echo 10/14/2015
Microsoft Band 2 vs. Apple Watch 10/07/2015
A Cautionary Tale On Apple And Warnings On Bad Technical Support 09/28/2015
Apple/Qualcomm and the Problem with Smartwatches 09/23/2015
Intel Moves to Secure Cars Before They Kill Us 09/15/2015
Apple Copies Microsoft and NVIDIA with iPad Pro and Apple TV Refresh 09/14/2015
LTE Broadcast, IndyCar Racing, and Blending the Best of TV and Stadium Viewing 09/01/2015
Windows 95 to Windows 10: How Far We Have Come in 20 Years 09/01/2015
Cool Things from Intel's Developer Forum: Turning Your Tech into a Companion 08/18/2015
Recreating Reality with Corel's New Tools 08/11/2015