Disney adds Gowall Based Promotions to its Parks

By Chris DiMarco November 18, 2010

Location based services are poised to make a big splash with the advent of greater GPS enabled phone adoption. Facebook recently announced a location based service that allows customers to check into websites for sales opportunities in real life and others are quickly following the trend. Most recently Disney has added support for Gowalla, which will allow visitors to check into resorts and earn digital souvenirs.

Gowalla is a location based social network service that has been capitalizing on people’s ability to broadcast their location with GPS enabled phones. Previously the Gowalla experience was tailored to the iPhone but has recently released an Android version allowing users the same features as the original platform.

The promotion with Disney allows Gowalla users to create custom trips and tours for themselves which will direct them to attractions based on the data they provide and their location within the park. If for example kids are under a certain age or height requirement they will be directed to attractions appropriate to them.

The platform also allows users to share photos and experiences with other people in the park.

Though just 4 percent of the U.S. Internet population has ever used location based services, the trend is expected to grow exponential as services like Facebook and Gowalla bring it to the mainstream. While these platforms may still seem gimmicky, there will likely be a time when like smart phones themselves they prove truly invaluable to the general population.


Chris DiMarco is a Web Editor for TechZone360. He holds a master's degree in journalism from Quinnipiac University. Prior to joining TMC Chris worked with e-commerce provider Suresource as a contact center representative and development analyst. To read more of his articles, please visit his columnist page.

Edited by Chris DiMarco

TechZone360 Web Editor

SHARE THIS ARTICLE
Related Articles

6 Challenges of 5G, and the 9 Pillars of Assurance Strategy

By: Special Guest    9/17/2018

To make 5G possible, everything will change. The 5G network will involve new antennas and chipsets, new architectures, new KPIs, new vendors, cloud di…

Read More

Putting the Flow into Workflow, Paessler and Briefery Help Businesses Operate Better

By: Cynthia S. Artin    9/14/2018

The digital transformation of business is generating a lot of value, through more automation, more intelligence, and ultimately more efficiency.

Read More

From Mainframe to Open Frameworks, Linux Foundation Fuels Up with Rocket Software

By: Special Guest    9/6/2018

Last week, at the Open Source Summit, hosted by The Linux Foundation, the Open Mainframe Project gave birth to Zowe, introduced a new open source soft…

Read More

Unified Office Takes a Trip to the Dentist Office

By: Cynthia S. Artin    9/6/2018

Not many of us love going to see the dentist, and one company working across unified voice, productivity and even IoT systems is out to make the exper…

Read More

AIOps Outfit Moogsoft Launches Observe

By: Paula Bernier    8/30/2018

Moogsoft Observe advances the capabilities of AIOps to help IT teams better manage their services and applications in the face of a massive proliferat…

Read More