Is Google About to Upend the E-Book Market?

By

Google is in the final stages of launching its long-awaited e-book retailing venture, Google Editions, the Wall Street Journal reports. And the way Google is approaching the market could upset "dedicated reader" strategies used by some other providers, including Amazon.com. 

The U.S. launch is expected sometime before 2011, and Google is using an "open" approach where users will be able to buy books directly from Google or from multiple online retailers—including independent bookstores—and add them to an online library tied to a Google account. They will be able to access their Google accounts on most devices with a Web browser, including personal computers, smartphones and tablets.

Though one can argue the point, since Kindle content already can be viewed on smartphones, PCs, netbooks, notebooks and dedicated Kindle readers, Google's approach aims to sever the relationship between content and appliance, and content and source. 

Kindle device owners can purchase books only from an Amazon store, although they can read them on dozens of different devices that run Kindle software and can access free books from other sources. Google wants to make access available from hundreds of different retailers. 

Google says it wants to enable all Internet users, not just those with tablets, through the key issue is more nearly freedom to buy content from many venues, as display methods, even for Kindle content, already are device independent.

"Google is going to turn every Internet space that talks about a book into a place where you can buy that book," says Dominique Raccah, publisher and owner of Sourcebooks Inc., an independent publisher based in Naperville, Ill. "The Google model is going to drive a lot of sales."


Gary Kim is a contributing editor for TechZone360. To read more of Gary’s articles, please visit his columnist page.

Edited by Tammy Wolf

Contributing Editor

SHARE THIS ARTICLE
Related Articles

Coding and Invention Made Fun

By: Special Guest    10/12/2018

SAM is a series of kits that integrates hardware and software with the Internet. Combining wireless building blocks composed of sensors and actors con…

Read More

Facebook Marketplace Now Leverages AI

By: Paula Bernier    10/3/2018

Artificial intelligence is changing the way businesses interact with customers. Facebook's announcement this week is just another example of how this …

Read More

Oct. 17 Webinar to Address Apache Spark Benefits, Tools

By: Paula Bernier    10/2/2018

In the upcoming webinar "Apache Spark: The New Enterprise Backbone for ETL, Batch and Real-time Streaming," industry experts will offer details on clo…

Read More

It's Black and White: Cybercriminals Are Spending 10x More Than Enterprises to Control, Disrupt and Steal

By: Cynthia S. Artin    9/26/2018

In a stunning new report by Carbon Black, "Hacking, Escalating Attacks and The Role of Threat Hunting" the company revealed that 92% of UK companies s…

Read More

6 Challenges of 5G, and the 9 Pillars of Assurance Strategy

By: Special Guest    9/17/2018

To make 5G possible, everything will change. The 5G network will involve new antennas and chipsets, new architectures, new KPIs, new vendors, cloud di…

Read More