At company headquarters today, Google announced its new Android Market Web store, which is the new version of its Android operating software, Honeycomb.

Previously only accessible through use of an Android smartphone, you can now go to the Android Market site through a web browser with other devices, including desktop computers, laptops, or tablets.

After logging into the site and signing in to your Google account, you can search through over 200,000- apps on the official Android Market, making app purchases through your browser. After purchasing, the apps will be installed directly to the desired smartphone device, using your choice of either Wi-Fi or 3G connectivity.

Simply stated, you are still required to have an Android device to run the apps, but now you can download them to your device using a browser.

Chris Yerga, Director of Engineering for Android cloud services, said in a statement the move gives users more ways to find and install apps on their Android-running gadgets. Yerga added that Google will start supporting in-app purchases, which means users may soon be able to buy virtual items such as additional levels or features within games.

Android is a little late on this innovation, as the Apple app store already has over 300,000 apps available. The Apple app store currently ranks as the world’s largest collection of available mobile apps. Apple Inc. even offers a feature to iPhone users entitled the ‘Genius feature’ which recommends new apps based on the ones you already have.

Google also spoke about their newly improved payment options at this event. After your first purchase, credit card numbers and other personal payment information will remain stored in your personalized Google account. Then after picking an app, you can pay for it using a one-click purchasing system.

Want to learn more about 4G wireless technologies? Then be sure to attend the 4GWE Conference, collocated with TMC’s ITEXPO East, taking place Feb 2-4, 2011, in Miami. The 4GWE Conference provides unmatched networking opportunities and a robust conference program representing the wireless ecosystem. The conference not only brings together the best and brightest in the wireless industry, it actually spans the communications and technology industry. To register, click here.