More Online Ads Hit TV Web Audiences

By

One of the perks of watching television online is doing away with the many commercials that come at you between breaks. Online users, however, will be sorry to hear that the nifty convenience is slowly diminishing.

According to the Associated Press, the growing audience of TV watchers on the net has sparked networks to show more ads online, thus giving them the opportunity to make as much revenue per viewer online as they do on the good ol’ fashioned tube. This comes at a time where many viewers are cutting the cord, quite literally, and favoring online video content over regular cable TV subscriptions.

Believers say it's the dawn of a new era of more personalized entertainment choices; skeptics say it's more about saving money in a down economy.

In 2010, approximately 1 million U.S. households cut the cord. By the end of this year, 2.07 million households are expected to have dropped cable during the past four years, according to The Convergence Consulting Group, a company that reports to the entertainment industry.

More people are turning to free Internet video sites such as YouTube and Hulu, or to subscription services like Netflix, which streams video instantly to computer screens and can be rigged to play on large flat-screen TVs.

It’s no wonder, then, with the move of these cord cutters that networks are looking to strike up revenue as they see where it’s growing. A recent episode of "Hawaii Five-O" carried six and a half minutes of ads online. That's less than the 16 minutes on TV but double what an hour-long show carried on CBS.com a year ago, AP reports.

Online video is a booming market and it’s growing fast. As a younger generation forsakes the cord, newer technology companies see a chance to meet and keep them on the Web.

Internet businesses are flirting with becoming programmers too.

"Girl Walks Into a Bar" is the first motion picture with big-name stars produced solely for Internet distribution — playing, for free, on YouTube.

Due in 2012 is "House of Cards," starring Kevin Spacey , Netflix's entry into the content-producing field. The company seems to hope that it can follow the path like premium networks such as HBO and AMC and become a destination for original shows as well as other peoples' content.


Michelle Amodio is a TechZone360 contributor. She has helped promote companies and groups in all industries, from technology to banking to professional roller derby. She holds a bachelor's degree in Writing from Endicott College and currently works in marketing, journalism, and public relations as a freelancer.

Edited by Stefanie Mosca

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

Coding and Invention Made Fun

By: Special Guest    10/12/2018

SAM is a series of kits that integrates hardware and software with the Internet. Combining wireless building blocks composed of sensors and actors con…

Read More

Facebook Marketplace Now Leverages AI

By: Paula Bernier    10/3/2018

Artificial intelligence is changing the way businesses interact with customers. Facebook's announcement this week is just another example of how this …

Read More

Oct. 17 Webinar to Address Apache Spark Benefits, Tools

By: Paula Bernier    10/2/2018

In the upcoming webinar "Apache Spark: The New Enterprise Backbone for ETL, Batch and Real-time Streaming," industry experts will offer details on clo…

Read More

It's Black and White: Cybercriminals Are Spending 10x More Than Enterprises to Control, Disrupt and Steal

By: Cynthia S. Artin    9/26/2018

In a stunning new report by Carbon Black, "Hacking, Escalating Attacks and The Role of Threat Hunting" the company revealed that 92% of UK companies s…

Read More

6 Challenges of 5G, and the 9 Pillars of Assurance Strategy

By: Special Guest    9/17/2018

To make 5G possible, everything will change. The 5G network will involve new antennas and chipsets, new architectures, new KPIs, new vendors, cloud di…

Read More