Apple Acquires App Search Engine Chomp

By

Apple has has acquired the mobile app search engine Chomp, Business Insider reports via TechCrunch.

Although Chomp has not yet commented on the move, Apple will apparently use Chomp’s technology to improve their own App Store.

Chomp currently searches for iPhone, iPad and Android apps on its Web site and its own mobile applications. Users can also see the top 100 apps and which apps are currently trending. The search engine can also find relevant results besides an app’s name.

With over 500,000 apps in Apple’s store, Apple seems to want to make it easier for users to find apps they want, hence the acquisition.

The move could complicate a deal the company has struck with Verizon to be the default app search engine on the Android phones the company sold.

Verizon also chose Chomp to be part of their Application Innovation Center in San Francisco, a research center dedicated to creating new mobile applications for business and consumers that invites independent developers in to polish their ideas.

“Search is hard, but working with the Verizon team was incredibly easy. They moved quickly and were very flexible. Frankly, it was more like working with a nimble start-up than a large corporation. The fruit of all that labor is that Chomp is the perfect matchmaker for Verizon customers searching for the right app at the lowest price,” Chomp CEO Ben Keighran said in August.

The company also launched Chomp Search Ads in private beta last fall, which allows developers to bid on keywords and have their ads show in mobile app search results.

Keighran said in December that the company had an exciting year again, and that the company would become more relevant due to the “appification” of the Web. “At Chomp, we pride ourselves on providing the best, most relevant search results; we have a lot in store for 2012 in our continued efforts to alleviate app overload."




Edited by Rich Steeves
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

Contributing Writer

SHARE THIS ARTICLE
Related Articles

Phishing bank scams in Australia: How to protect your business

By: Contributing Writer    9/28/2023

Financial phishing scams, a prevalent form of bank scams in Australia, have plagued Australians for years, leading to significant financial and emotio…

Read More

EDR: The Missing Piece in Your Security Puzzle

By: Contributing Writer    9/28/2023

Endpoint Detection and Response (EDR) is a cybersecurity technology that continuously monitors and responds to various threats to an organization's ne…

Read More

What Is SAST and How It Can Help DevSecOps Adoption

By: Contributing Writer    9/28/2023

With the rise of cyber-attacks and high-profile data breaches, companies are increasingly recognizing the need to integrate security into every phase …

Read More

Unmasking the Power of Brand Reputation: How it Can Make or Break Your Business

By: Contributing Writer    9/27/2023

A business's brand reputation can either make or break the business. It's a powerful concept that can influence customers, attract new clients, and in…

Read More

CI/CD Tools: A Beginner's Guide

By: Contributing Writer    9/27/2023

In the fast-paced landscape of modern software development, the tools and practices you choose can make or break the efficiency of your development pi…

Read More