BroadSoft Platform Enables Rogers One Number Service to Extend Across Multiple Devices

By Peter Bernstein April 18, 2012

Rogers Communications, Canada’s dominant communications provider, has enhanced the capability of its popular Rogers One Number service with an upgrade via applications provider BroadSoft’s voice applications platform BroadWorks. Leveraging the platform consumers will now be able to to use their existing mobile number for rich communications—voice, video and text services—across all of their mobile devices and computers.

As pointed out in the announcement of these new capabilities, the key BroadSoft-enabled features of Rogers One Number include:

  • Single mobile number across devices - Callers dial the user's mobile number and reach the user on their mobile phone, PC /Mac or any other phone.
  • Flexible call routing - Users can set up rules, to simultaneously or sequentially ring their devices, forward calls or send directly to voicemail.
  • Rich Communications - Voice and video calling are easily accessible from the customer's enabled devices.
  • Ability to move calls among devices - Users can ensure communication continuity by moving ongoing calls seamlessly from, for example, a mobile phone to a PC.

“Rogers One Number represents what mobile rich communications is supposed to be about - unfettered mobility and flexibility for consumers to communicate from anywhere and with any device,” said Michael Tessler, chief executive officer, BroadSoft. “By seamlessly supporting video and voice calls under a single mobile number identity across all devices, BroadWorks helps power an offering that truly sets Rogers apart in the innovative Canadian mobile services market.”

With the proliferation of devices that are capable of real-time multimedia interactions of all types, consumers are constantly seeking was to have the freedom to communicate when and how they wish on their device of choice, and the control to effectively manage who, what, when, where, why and how they communicate with at any given moment in time. The BroadWorks enhancements to Rogers One Number service hit the sweet spot in terms of what users want, especially younger ones who are always/all ways on.  

While many of the features are newer and easier to use versions of older functionality, the ability to move calls among devices is likely to be very attractive to the targeted audience. It is estimated that in the U.S., for example, that the average college student has six network-capable devices. It is not hard to imagine a call that starts while a user is mobile on a smartphone as a video one being transferred in a dorm room to a tablet or PC for an improved user experience.   It will be interesting to see how the new features impact customer adoption of the service in the next few quarters.




Edited by Jennifer Russell
SHARE THIS ARTICLE
Related Articles

6 Challenges of 5G, and the 9 Pillars of Assurance Strategy

By: Special Guest    9/17/2018

To make 5G possible, everything will change. The 5G network will involve new antennas and chipsets, new architectures, new KPIs, new vendors, cloud di…

Read More

Putting the Flow into Workflow, Paessler and Briefery Help Businesses Operate Better

By: Cynthia S. Artin    9/14/2018

The digital transformation of business is generating a lot of value, through more automation, more intelligence, and ultimately more efficiency.

Read More

From Mainframe to Open Frameworks, Linux Foundation Fuels Up with Rocket Software

By: Special Guest    9/6/2018

Last week, at the Open Source Summit, hosted by The Linux Foundation, the Open Mainframe Project gave birth to Zowe, introduced a new open source soft…

Read More

Unified Office Takes a Trip to the Dentist Office

By: Cynthia S. Artin    9/6/2018

Not many of us love going to see the dentist, and one company working across unified voice, productivity and even IoT systems is out to make the exper…

Read More

AIOps Outfit Moogsoft Launches Observe

By: Paula Bernier    8/30/2018

Moogsoft Observe advances the capabilities of AIOps to help IT teams better manage their services and applications in the face of a massive proliferat…

Read More