Microsoft Getting into the Tablet Business?

By

Microsoft reportedly is set to unveil a tablet June 18, 2012, that will mark its entry into the tablet business. This will not mark the first time Microsoft has gotten into the business of selling its own branded products. It has done so in the game console business with Xbox and in the MP3 player business with Zune.

But Microsoft has stayed out of its partners' PC business. You can argue a tablet isn't a PC, even though people use it in place of a PC. But Microsoft has drawn the conclusion that there is not a channel conflict if it creates its own tablet.

As young as the tablet business is, segments already are developing, ranging from the smaller seven-inch form factors better suited to e-reading, to Apple's market-leading segment. But it might be reasonable already to suggest that a user's choice of a tablet might hinge on the lead apps that user wants to engage with. 

Either an Android or Apple device arguably works well either as a Web browsing platform or as an app platform. The Kindle Fire and Barnes and Noble’s Nook work better as e-reading devices. Microsoft's device might appeal more to users whose primary applications are Web-based, as its app store is relatively less developed than Apple's or Google Play, some might argue. 

And though Lenovo Group Ltd. CEO, Yang Yuanqing argued early in 2012, there’s scant room for growth in the tablet market, lots of people might not agree.

It is harder to disagree with his contention that devices running Google software will keep trailing the iPad. Virtually all forecasts now suggest Apple will retain a rather commanding lead in the foreseeable future. 

But much could change, over time, as distinct tablet niches could emerge. Some think tablets eventually will be a more suitable device for content creation as well. The issue is where the Microsoft offering might wind up. 




Edited by Brooke Neuman

Contributing Editor

SHARE THIS ARTICLE
Related Articles

How Real is Telecom Network Transformation: From Legacy to Leading Edge by When?

By: Cynthia S. Artin    11/7/2018

Last week, ABI Research issued its latest report and forecasts in the network orchestration domain, asserting that while a disruption in orchestration…

Read More

What's New in Artificial Intelligence

By: Paula Bernier    11/5/2018

A brief look at what's new in the world of artificial intelligence as it relates to IT operations; customer engagement; marketing analytics; and cloud…

Read More

IBM Makes $34B Bet with Red Hat

By: Paula Bernier    10/29/2018

IBM plans to purchase Red Hat in a $34 billion deal. Big Blue says its combination with the open source pioneer will establish it as the world's No. 1…

Read More

Coding and Invention Made Fun

By: Special Guest    10/12/2018

SAM is a series of kits that integrates hardware and software with the Internet. Combining wireless building blocks composed of sensors and actors con…

Read More

Facebook Marketplace Now Leverages AI

By: Paula Bernier    10/3/2018

Artificial intelligence is changing the way businesses interact with customers. Facebook's announcement this week is just another example of how this …

Read More