Even though a fully operational Apple TV is not here, it does not stop developers from creating apps for Apple TV, which is expected to be released in the fall or later. A report posted on appolicious site on Tuesday identifies a few popular iOS apps that can also be viewed on Apple TV via AirPlay Mirroring. These include Showyou, TouchTV and Qello.
The report says that though these iPhone and iPad apps can also be viewed on Apple TV, they do not take advantage of the dual-screen opportunities made available by Apple. Specifically, wrote appolicious reporter Brad Spirrison, “Once a video clip from these apps is transmitted from the mobile device to the Apple TV, a grey screen emerges on the mobile device making it impossible to do anything while the video is running.”
However, the report suggests that there are a few apps like Netflix, Real Racing 2 HD and Uzu that enable users to interact with their iOS devices while watching video on Apple TV. “Every other app that is AirPlay enabled is leaving precious screen space on the table,” wrote Spirrison.
To address this issue, mobile apps developer Brightcove on Tuesday revealed a new software solution that enables iOS app developers to create dual-screen experiences for their applications. A report indicates that the company’s new App Cloud Dual-Screen Solution for Apple TV is part of a new software developer kit (SDK), which is being offered in three editions: Core (free), Pro ($99/month), and Enterprise (larger annual fee).
The developer said that the new "App Cloud Dual-Screen Solution for Apple TV enables developers to develop rich content apps for iPhone and iPad that can simultaneously control content, data, and information displayed on an HDTV over Apple's AirPlay standard.”Software built with Brightcove's technology will allow viewers to use applications that simultaneously present content, interactive options and data on both the iOS device and the Apple TV.
Just before the Apple 2012 Worldwide Developers Conference earlier this month, Brightcove founder and CEO Jeremy Allaire wrote a guest post for All Things D, in which he stated that current iOS devices are already contributing to a TV apps platform.
Furthermore, the report quoted Allaire as saying, “Apple sees that TV monitors are just that — high-quality audio/video rendering devices — and that the real power lies in application platforms and user interaction devices that can be easily brought to bear on those monitors.”
Edited by Rachel Ramsey