Apple Regains Dominant Position in the Tablet Space

By Ashok Bindra August 14, 2012

Though the competition continues to get stiffer in the tablet space, iPad maker Apple has regained the dominant position in this sector in the second quarter (Q2), according to market research firm IHS iSuppli’s latest study. The study shows that Apple, which created the market about two years ago, remains the king of all media tablets.

According to the report, Apple’s global market share rose to nearly 70 percent in the second quarter, putting the company on pace to reclaim much of the dominance it surrendered in 2011.

Apple during the second quarter shipped 17 million iPad 2 and new iPad media tablets, up a stunning 44.1 percent from 11.8 million in the first quarter.

The report shows that the increase in shipments translated into a market share gain of 11.5 percentage points. As a result, Apple’s Q2 global tablet share rose to 69.6 percent, up from 58.1 percent in the first quarter.

This marks a five-quarter high for Apple’s media tablet market share. The last time Apple accounted for such a large portion of the media tablet was the first quarter of 2011, when it had a 70.0 percent share.

In a statement, Rhoda Alexander, director, tablet and monitor research for IHS, said, “Apple is making all the right moves to rebuild its dominant position in the tablet space.”

“The company is pushing visual performance boundaries with the new iPad, while providing value customers with a lower-priced alternative, the iPad 2. With the expected entrance of the 7-inch version of the iPad in September, Apple is sending a clear message that it plans to dominate this market over the long term,” added Alexander.

Apple’s major media tablet rivals, Google Inc. and Microsoft Corp., hope to challenge Apple in the second half of the year, but will be facing formidable headwinds with no sign that the market leader is backing off of its aggressive strategy in the market, said IHS.




Edited by Brooke Neuman

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

6 Challenges of 5G, and the 9 Pillars of Assurance Strategy

By: Special Guest    9/17/2018

To make 5G possible, everything will change. The 5G network will involve new antennas and chipsets, new architectures, new KPIs, new vendors, cloud di…

Read More

Putting the Flow into Workflow, Paessler and Briefery Help Businesses Operate Better

By: Cynthia S. Artin    9/14/2018

The digital transformation of business is generating a lot of value, through more automation, more intelligence, and ultimately more efficiency.

Read More

From Mainframe to Open Frameworks, Linux Foundation Fuels Up with Rocket Software

By: Special Guest    9/6/2018

Last week, at the Open Source Summit, hosted by The Linux Foundation, the Open Mainframe Project gave birth to Zowe, introduced a new open source soft…

Read More

Unified Office Takes a Trip to the Dentist Office

By: Cynthia S. Artin    9/6/2018

Not many of us love going to see the dentist, and one company working across unified voice, productivity and even IoT systems is out to make the exper…

Read More

AIOps Outfit Moogsoft Launches Observe

By: Paula Bernier    8/30/2018

Moogsoft Observe advances the capabilities of AIOps to help IT teams better manage their services and applications in the face of a massive proliferat…

Read More