iPhone 5 Pre-orders Already at Record Levels

By

It was a safe bet, going into the iPhone 5's launch that it was going to be a big seller. Most anything that Apple had released--be it phone, tablet, or otherwise--was, especially within the last five years or so. But the early word has emerged that, based just on the number of pre-orders out so far, the iPhone 5 is going to utterly devastate the iPhone 4S' sales numbers, which were already formidable in their own right.

The word from Topeka analyst Brian White, who released a note about the sales figures, was that the delivery time for pre-orders, which began at one week, jumped to two weeks in just a matter of hours. Apple opened up the pre-order systems at 3:00 AM EST, but within just a four hour time span, the delivery time had doubled from one week to two. Topeka's claim is that this represents significantly stronger pre-ordering, as for the iPhone 4S, the one week delivery time frame had persisted throughout the day.


Image via Shutterstock

White was even able to add an estimate of sales based on the pre-order system, given previous information about the iPhone 4S' sales. The iPhone 4S received just over one million pre-orders in the first 24 hours, so given the shortened time to the expansion of the wait time, early estimates suggest current sales around 1.3 to 1.5 million pre-orders. Further, barring major calamities or troubles in the supply chain, which have happened to Apple previously to some extent, White projected sales between five and 5.5 million in the first three days, with the fourth quarter of the 2012 fiscal year seeing fully 10 to 12 million iPhone 5 models sold. White even acknowledges the possibility that the estimates may prove, ultimately, "conservative".

Basically, the early word suggests what we all knew on at least a limited level: iPhone 5 sales will be brisk and at this point no one cares just how weak the economy overall is, many people are going to get an iPhone 5. The extent of the sales hike, however, is something of a surprise; foreseeing doubled delivery times within the first four hours of launch, well, that's something altogether new.

But there's already been some doubt expressed as to whether or not Apple can keep this frenzy up without substantial redesign initiatives. Only time will tell if that's ultimately the case, but for the foreseeable future, Apple looks to continue riding high on its comparative handful of devices.




Edited by Brooke Neuman

Contributing TechZone360 Writer

SHARE THIS ARTICLE
Related Articles

Coding and Invention Made Fun

By: Special Guest    10/12/2018

SAM is a series of kits that integrates hardware and software with the Internet. Combining wireless building blocks composed of sensors and actors con…

Read More

Facebook Marketplace Now Leverages AI

By: Paula Bernier    10/3/2018

Artificial intelligence is changing the way businesses interact with customers. Facebook's announcement this week is just another example of how this …

Read More

Oct. 17 Webinar to Address Apache Spark Benefits, Tools

By: Paula Bernier    10/2/2018

In the upcoming webinar "Apache Spark: The New Enterprise Backbone for ETL, Batch and Real-time Streaming," industry experts will offer details on clo…

Read More

It's Black and White: Cybercriminals Are Spending 10x More Than Enterprises to Control, Disrupt and Steal

By: Cynthia S. Artin    9/26/2018

In a stunning new report by Carbon Black, "Hacking, Escalating Attacks and The Role of Threat Hunting" the company revealed that 92% of UK companies s…

Read More

6 Challenges of 5G, and the 9 Pillars of Assurance Strategy

By: Special Guest    9/17/2018

To make 5G possible, everything will change. The 5G network will involve new antennas and chipsets, new architectures, new KPIs, new vendors, cloud di…

Read More