Devices are Changing Content Consumption

By

Wireless and untethered devices are starting to change the way people interact and consume all sorts of media and content.

In 2011, the majority of all mobile phone owners consumed mobile media on their smartphones and tablet devices, marking an important milestone in the evolution of mobile from primarily a communication device to a content consumption tool.

At the end of 2011, more than eight percent of all digital traffic was consumed beyond the “classic Web” across devices such as smartphones and tablets. And there is some new evidence that, in some user segments, the mobile phone now has become the primary content consumption screen. 



Image via Shutterstock

Once upon a time, the movie theater was the primary content consumption screen, followed by the television. A study by Orange shows a stark contrast in mobile media habits between teenagers and adults in the U.K. market, for example.

For teenagers, the mobile phone is the primary screen, for the first time, not the TV or PC.

Also, adults are using multiple screens more interchangeably than ever before, choosing the most suitable screen for any particular situation, Orange says.

In the United Kingdom, 83 percent of teenagers have a smartphone and 95 percent have one in Spain. In addition, 92 percent of teenagers in the United Kingdom say mobile is a “way to always have a media device at hand” and 55 percent of teenagers in the UK say that they prefer their mobile over other screens.

Consumers also are increasingly using their mobile or tablet to replicate the same experience on their PC, about 62 percent of consumers in the United Kingdom agree. Consumers also are multitasking. Some 90 percent of consumers access the Internet at the same time as watching TV, in the United Kingdom.

At the same time as interchangeable usage is occurring, larger screens on smartphones are making a multimedia easier, and “smaller” sized tablets are increasing their portability. In Spain, 16 percent of tablet owners also own the more portable Samsung Galaxy Tab, for example.

The percentage of people primarily accessing mobile media ‘out and about’ on both their mobile and tablet has significantly increased across all markets.

In the United Kingdom 58 percent of respondents say they use their devices to access content and media while out and about.


Edited by Brooke Neuman
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

Contributing Editor

SHARE THIS ARTICLE
Related Articles

Can Science Outsmart Deepfake Deceivers? Klick Labs Proposes an Emerging Solution

By: Alex Passett    3/25/2024

Researchers at Klick Labs were able to identify audio deepfakes from authentic audio recordings via new vocal biomarker technology (alongside AI model…

Read More

Top 5 Best Ways to Integrate Technology for Successful Project-Based Learning

By: Contributing Writer    3/19/2024

Project-based learning, also popularly known as the PBL curriculum, emphasizes using and integrating technology with classroom teaching. This approach…

Read More

How to Protect Your Website From LDAP Injection Attacks

By: Contributing Writer    3/12/2024

Prevent LDAP injection attacks with regular testing, limiting access privileges, sanitizing user input, and applying the proper encoding functions.

Read More

Azure Cost Optimization: 5 Things You Can Do to Save on Azure

By: Contributing Writer    3/7/2024

Azure cost optimization is the process of managing and reducing the overall cost of using Azure. It involves understanding the resources you're using,…

Read More

Massive Meta Apps and Services Outage Impacts Users Worldwide

By: Alex Passett    3/5/2024

Meta's suite of apps and services are experiencing major global outages on Super Tuesday 2024.

Read More