Mobile Testing: Users Prefer Windows Phone

By

While the Windows Phone platform has been struggling a bit in the face of deeply entrenched rivals iOS and Android, there's an odd fact floating around that may well change the game. Microsoft recently announced on its Windows Phone blog that when users actually try a Windows Phone device, they're likely to prefer it to their current phone, and they're likely to prefer it in a surprisingly large percentage.

Specifically, Microsoft was talking about the results of its “Meet Your Match” challenge, which was in turn similar to its “Smoked by Windows Phone” challenge. The “Meet Your Match” challenge revealed an unexpected truth: 88 percent of the more than 75,000 people who tried Windows Phone in several countries—specifically Germany, the U.K., France and the U.S.-- felt that the Windows Phone device they tried was actually better for them than the phone they were carrying at the time.

It's not just the challengers who are enjoying the “Meet Your Match” challenges, though, with the “Meet Your Match” YouTube videos also doing fairly well at more than 600,000 total views and fully 88 percent of those users liking said videos. But what does this mean for Microsoft and Windows Phone?

The biggest problem that Microsoft faced in terms of Windows Phone was that it came so late to the party. Most users had already slipped into one camp or another, and had a line of device they quite clearly preferred. Why leave a device that has all the apps they need on it, and that they're used to and even enjoy for a new, untested device from the people who brought them the computer? Microsoft had to show people the value, and it had to do it in a very big way to get people out of their familiar camps. The results of the “Meet Your Match” and “Smoked by Windows Phone” challenges should go a long way toward helping on that front, and as Microsoft continues to show the value—which it's going to have to do on a regular basis—the more people they're likely to get out of their current camp, especially if there's any discontent seen.

Windows Phone, naturally, has a long way to go before it can truly be regarded as a strong competitor for Android and iOS, but with a dedication to presenting value tops on their list, it may well pull it off.




Edited by Rachel Ramsey

Contributing TechZone360 Writer

SHARE THIS ARTICLE
Related Articles

How Real is Telecom Network Transformation: From Legacy to Leading Edge by When?

By: Cynthia S. Artin    11/7/2018

Last week, ABI Research issued its latest report and forecasts in the network orchestration domain, asserting that while a disruption in orchestration…

Read More

What's New in Artificial Intelligence

By: Paula Bernier    11/5/2018

A brief look at what's new in the world of artificial intelligence as it relates to IT operations; customer engagement; marketing analytics; and cloud…

Read More

IBM Makes $34B Bet with Red Hat

By: Paula Bernier    10/29/2018

IBM plans to purchase Red Hat in a $34 billion deal. Big Blue says its combination with the open source pioneer will establish it as the world's No. 1…

Read More

Coding and Invention Made Fun

By: Special Guest    10/12/2018

SAM is a series of kits that integrates hardware and software with the Internet. Combining wireless building blocks composed of sensors and actors con…

Read More

Facebook Marketplace Now Leverages AI

By: Paula Bernier    10/3/2018

Artificial intelligence is changing the way businesses interact with customers. Facebook's announcement this week is just another example of how this …

Read More