New Year's Eve Set to Boost Mobile Data Usage and Reverse 2012 SMS Decline

By Colleen Lynch December 31, 2012

As it is New Year’s Eve, many in the industry are taking stock of how 2012 went, as well as how 2013 can be better. In the UK, mobile phone networks are planning for a huge increase in data usage for today and into the New Year. Despite the threat to SMS seen this year as the volume of text messages fell overall, New Year’s Eve could reverse this trend completely, allowing some good fortune to shine down on the future of SMS.

There will reportedly be millions of text messages sent around the world tonight, most wishing friends and family a happy new year. Everything Everywhere Limited, or EE, was the first to report to the BBC on these predictions, claiming tonight, December 31st 2012, will experience a 97.8 percent increase in data usage. This number has been calculated as compared to the same date in 2011, and translates to about 303 million calls made, and nearly as many text messages sent – 284 million.

Should these predictions prove correct, this would amount to 226 terabytes of data being sent around the world tonight alone.

One component which might factor into the mix, EE says, is social networking. Today, with the overwhelming popularity of sites such as Facebook and Twitter, people are likely to send good wishes for the New Year through social media platforms, which can reach a much wider audience.

Additionally, since many use Facebook and Twitter though applications on their smartphones, it is a safe bet that as the clock strikes midnight tonight, millions of people in the UK and throughout the world will take to their phones to post “Happy New Year’s” messages in real-time where they happen to be celebrating, rather than logging onto a computer to do so.

With all these contributions to data usage at one time, the UK is understandably stressed about the capabilities of its networks, but so far back as February, companies have been working to ensure the systems can handle the extra workload.

Vodafone is one such company, and has said, “We start early so that we can identify and upgrade sites where we know there is going to be high usage as a result of large gatherings of people celebrating the New Year.”

“We also plan for any temporary sites that we may need in order to deal with specific locations which generally do not have high traffic during the rest of the year (such as local parks which are hosting New Year’s parties),” the company added.

The future of 2013 and SMS is not yet clear, but if New Year’s Eve is any indication, there will be a surefire comeback in store.




Edited by Allison Boccamazzo

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

6 Challenges of 5G, and the 9 Pillars of Assurance Strategy

By: Special Guest    9/17/2018

To make 5G possible, everything will change. The 5G network will involve new antennas and chipsets, new architectures, new KPIs, new vendors, cloud di…

Read More

Putting the Flow into Workflow, Paessler and Briefery Help Businesses Operate Better

By: Cynthia S. Artin    9/14/2018

The digital transformation of business is generating a lot of value, through more automation, more intelligence, and ultimately more efficiency.

Read More

From Mainframe to Open Frameworks, Linux Foundation Fuels Up with Rocket Software

By: Special Guest    9/6/2018

Last week, at the Open Source Summit, hosted by The Linux Foundation, the Open Mainframe Project gave birth to Zowe, introduced a new open source soft…

Read More

Unified Office Takes a Trip to the Dentist Office

By: Cynthia S. Artin    9/6/2018

Not many of us love going to see the dentist, and one company working across unified voice, productivity and even IoT systems is out to make the exper…

Read More

AIOps Outfit Moogsoft Launches Observe

By: Paula Bernier    8/30/2018

Moogsoft Observe advances the capabilities of AIOps to help IT teams better manage their services and applications in the face of a massive proliferat…

Read More