New Star Trek Into Darkness App Pushes toward the Final Frontier

By

There is a lot we don’t know about J. J. Abrams upcoming film Star Trek Into Darkness. We don’t know the precise identity of the villain, played by Benedict Cumerbatch (is it Kahn Noonien Singh? Is it Gary Mitchell? Is it the ghost of Gene Roddenberry?!) Will the movie involve any surprise romances or cameos by old school Star Trek actors, like we saw in the 2009 film to which this is a sequel? And what, exactly, is up with that awkward title, anyway?

While we don’t know if the movie will be any good (especially considering that the 10th and 11th installments in the series turned the “even-numbered Trek movies are the good ones” paradigm on its pointy ear), but we are learning a lot about the ancillary, tech-related products that will be associated with the flick.


Image via Shutterstock

First there was the news that the new Star Trek video game from Namco Bandai will fill in the gap between the two Abrams’ movies and allow you to play as either Kirk or Spock. Now comes word that Paramount Pictures and Qualcomm Incorporated have teamed up (like the Federation and the Klingons) to deliver a new Star Trek Into Darkness app that should blow Trekkers away.

The new app represents a tight integration between movie and application. As users complete the missions in the app, they will get to experience a host of movie-related materials. To complete missions, users will need to use their real-world surroundings to complete tasks using audio scans, image recognition and geo-location recognition functions.

But there is even better news for Star Trek fans who also love the NFL (and there are a lot more of us than you think! Obsession with sci-fi is not that different from obsession with sports!). During the second quarter of the Super Bowl, airing February 4 on CBS, users of the app will be able to unlock a special surprise (hopefully not a pregnant Tribble) during the movie’s TV ad. Anyone who registers the app will be able to win a VIP trip to the United States premiere of the film.

Some of the features of the app include: audio scan functionality that can recognize when you are watching Star Trek Into Darkness material on TV; an image scan function that lets users interact with printed images; a geo-fencing function that enables location-based experiences; movie content like videos, images and wallpaper; and exclusive special offers. Although you don’t, apparently, get Majel Barrett’s sultry computer voice, it’s almost like having your very own tricorder in the palm of your hand.




Edited by Brooke Neuman
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

TechZone360 Web Editor

SHARE THIS ARTICLE
Related Articles

Tech Innovation in iGaming

By: Contributing Writer    11/29/2023

iGaming is one of the fastest growing industries on the internet. For those who may not be aware, iGaming refers to online casinos, online slots, poke…

Read More

8 Underrated Features of Your Mobile Device You Probably Didn't Know About

By: Contributing Writer    11/21/2023

It is easy to get lost in all the new phone releases when multiple happen yearly. Consequently, most new functions go unnoticed because people do not …

Read More

Navigating the Launch: A Step-by-Step Guide to Bringing Your Product to Market

By: Contributing Writer    11/15/2023

Embarking on the journey to bring a new product into the marketplace is an exhilarating adventure that blends the thrill of innovation with the meticu…

Read More

Running MySQL on AWS: Step by Step

By: Contributing Writer    11/15/2023

MySQL on AWS is the deployment of the MySQL database system on Amazon Web Services (AWS) cloud platform. MySQL is one of the most popular open-source …

Read More

4 Easy Responsive Image Techniques

By: Contributing Writer    11/15/2023

Responsive images are a fundamental component in responsive web design. They adapt to the size of the user's screen, delivering the best user experien…

Read More