Photo sharing service Instagram has been a purely mobile app for the most part of its existence. In November, the company launched Web profiles, which looked very similar to Facebook’s Timeline. Today, it completed this bridge to the Web by allowing users to view their Instagram feeds on the Web.

“Since our launch in October of 2010, we’ve focused on building a simple app that has inspired creativity while capturing everyday moments through the lens of your mobile phone. In fact, our focus on building out a mobile-only experience is a unique path that we’ve chosen for many reasons, the most important of which is that Instagram, at its core, is about seeing and taking photos on-the-go,” Kevin Systrom, Instagram co-founder said in a company blog post. “However, to make Instagram even more accessible to our growing community, at the end of last year we started to expand to the desktop web, giving you the ability to see profiles from instagram.com. To continue that path, as of today, you can now browse your Instagram feed on the Web – just like you do on your mobile device.”

Image via Instagram

The Web feed acts just like the mobile app – you can browse through the latest photos from your followers, where double clicking or pressing the heart allows you to like a photo and engage in conversations with commenting. Users can’t upload photos from the Web because “Instagram is about producing photos on the go, in the world, in realtime.”

There are more than 90 million monthly active users on Instagram. Recently, at the Super Bowl XLVII, users posted more than 200 Beyonce-related photos per second during halftime. In total, they shared more than three million Super Bowl-related photos. Instagram was also brought into the Super Bowl ad equation with Oreo’s “Whisper Fight” ad, which increased Oreo’s Instagram following by tens of thousands. Users can pick a side, #cookiethis or #cremethis and Oreo might re-create it using cookie or crème.