Microsoft Hits Michigan With Somerset Crossing Store Opening

By

These days, when people think “Detroit”, the first thing they think is commonly not “upscale shopping.” But out in suburban Detroit—specifically, Troy—there's a complex that's a downright Mecca of upscale shopping in the form of Somerset Collection, a massive retail complex that features a huge array of upscale names. By the end of this summer, it will have one more upscale name to its credit as Microsoft opens its first retail location in Michigan in Somerset Collection.

The Microsoft store is set to open on the second floor of Somerset North, near Macy's, putting it in the same general vicinity as the Apple Store location in Somerset Collection. Given that most of the new Microsoft stores that opened through February 2012 opened within a few feet of existing Apple Store locations, it's enough to indicate that Microsoft may have a larger plan in mind for future locations, putting them directly head-to-head against their longtime rivals. Some analysts have noted that Microsoft store locations have a very similar overall feel to Apple stores, even down to the attire of employees.

 

Microsoft stores, meanwhile, sell pretty much the full array of Microsoft products. Naturally, they sell desktops and laptops, but also offer the newer product lines like Windows Phone systems and Windows-driven tablets, like the Surface. They also offer Xbox 360 consoles, proving it's not just about productivity. Four other stores are also in the works for Microsoft, with plans to open in suburban Boston and suburban Chicago (Natick and Schaumburg, respectively), as well as locations in Honolulu and Portland, Oregon. They join a larger body of 64 total stores, outmatched by Apple four to one. Apple has over 250 stores to its credit, including five locations in Michigan alone.

Microsoft's retail position is somewhat soft against Apple's, but it really hasn't been at it so long. It's enough to wonder what Microsoft is thinking here; with the decline of brick-and-mortar being seen on several fronts in favor of online and mobile commerce. But since many brick-and-mortar locations are coming under fire by a practice known as “showrooming,” in which users go to a brick-and-mortar location to examine products and get better informed about them on a hands-on level, then turn to online sources to find the best pricing, so it may be that Microsoft is trying to establish a showroom presence.

While Microsoft's overall strategy here is unknown—it could be just a simple case of monkey see, monkey do—there are certainly plenty of possibilities. Regardless of the overarching strategy, Troy shoppers will soon get a chance to get better acquainted with—and hopefully buy—an array of Microsoft products soon.




Edited by Ashley Caputo

Contributing TechZone360 Writer

SHARE THIS ARTICLE
Related Articles

Coding and Invention Made Fun

By: Special Guest    10/12/2018

SAM is a series of kits that integrates hardware and software with the Internet. Combining wireless building blocks composed of sensors and actors con…

Read More

Facebook Marketplace Now Leverages AI

By: Paula Bernier    10/3/2018

Artificial intelligence is changing the way businesses interact with customers. Facebook's announcement this week is just another example of how this …

Read More

Oct. 17 Webinar to Address Apache Spark Benefits, Tools

By: Paula Bernier    10/2/2018

In the upcoming webinar "Apache Spark: The New Enterprise Backbone for ETL, Batch and Real-time Streaming," industry experts will offer details on clo…

Read More

It's Black and White: Cybercriminals Are Spending 10x More Than Enterprises to Control, Disrupt and Steal

By: Cynthia S. Artin    9/26/2018

In a stunning new report by Carbon Black, "Hacking, Escalating Attacks and The Role of Threat Hunting" the company revealed that 92% of UK companies s…

Read More

6 Challenges of 5G, and the 9 Pillars of Assurance Strategy

By: Special Guest    9/17/2018

To make 5G possible, everything will change. The 5G network will involve new antennas and chipsets, new architectures, new KPIs, new vendors, cloud di…

Read More