For a few years there haven’t been any developments for BlackBerry that would help regain its title in the mobile world until the creation of the BlackBerry 10, which has finally launched in the U.S. to with the release of its first BlackBerry 10 phone. Along with its new smartphone, BlackBerry has also revealed plans to foster not only a smartphone revolution, but for laptops and tablets as well.
Research in Motion (RIM) dedicated the time it took off from releasing new BlackBerry editions to create an operating system that incorporates the BYOD trend, mobile device integration capabilities and social media platforms that users demand. With the integration of apps like Tru, BlackBerry’s new operating system is predicted to make a huge comeback in the mobile world.
Now BlackBerry is saying that not only does BlackBerry 10 have the computer power of a smartphone, but of a laptop and tablet. According to Thorsten Heins, BlackBerry CEO, “This is your personal computing power. Think about what you can do with that. How many personal computing devices do you carry? Why not unify this to one device that executes all your computing needs?"
With so many different devices being used in a work environment, thanks to the bring your own device (BYOD) trend that is underway, there is a vital need to synchronize all these components with different software and solution in order to function. But with the new BlackBerry 10, Heinz says its multicore processing and technology will be powerful enough to power all devices including computer, laptop and tablet.
The only way for BlackBerry to reclaim its value on the market and attract mass audiences again was revamp, and they did just that. With so many new software and application developments, it will be interesting to see if iPhone or Galaxy users will begun to switch over to Blackberry.
As for the future, BlackBerry is currently testing a few laptop or tablets options, but if the BlackBerry 10 has the computing power it claims, users won’t need such devices.
Edited by
Rachel Ramsey