Pandora Hits 200 Million Registered Users

By

Although iTunes remains a popular service for downloading and listening to music, it is quickly being replaced with free and subscription-based music services such as Pandora, Spotify, iHeartRadio, Songza and more.

Pandora has surpassed 200 million registered users in the U.S., which is up 100 million from July 2011. Despite the company’s move to limit mobile monthly usage to 40 hours last month, 140 million of its users are accessing the music service from a mobile device; one in three smartphone users tune into Pandora every month.

The company’s push in the vehicle market is helping its growth and mobile usage. It partnered with Pioneer in 2010 to provide Internet radio-enabled music systems for cars and since then has signed several deals with manufacturers like BMW, Ford, Mercedez-Benz and Toyota.

Approximately 67 million of Pandora’s users are monthly active listeners, which are the unique registered users that have used the service within the trailing 30 days from the end of each calendar month. The music service streams 1.5 billion hours of music every month, which is the equivalent of 170,510 years of nonstop music, and streams 200 million songs before 10 a.m. every day, which is around 8,000 songs per second.

Last month, Pandora played more than 100,000 unique artists and more than one million unique songs, compared to the largest FM radio station in the U.S. that plays more than 270 unique artists and more than 540 unique songs.

“When we launched http://www.pandora.com in 2005, we hoped to create a new way to discover and enjoy music that was completely personalized for each and every listener.  We envisioned a time when artists of all kinds would thrive on radio, connecting with fans who loved exactly their kind of music,” wrote Pandora founder Tim Westergeren in a blog post. “I have to admit, we had no idea what was in store! It has been, and continues to be, an extraordinary experience for all of us.”

As a comparison, competitor Spotify, which launched in the U.S. in July 2011, has 24 million active users and six million paying subscribers globally (one million of which have joined since December).




Edited by Ashley Caputo
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

TechZone360 Web Editor

SHARE THIS ARTICLE
Related Articles

Shabodi Accelerates Adoption of Network-Aware Applications with CAMARA API Enterprise Reference Implementation

By: Special Guest    2/16/2024

Shabodi, an Application Enablement Platform (AEP) provider unleashing advanced network capabilities in LTE, 5G, 6G, and Wi-Fi 6, announced they have l…

Read More

How Much Does Endpoint Protection Cost? Comparing 3 Popular Solutions

By: Contributing Writer    2/2/2024

Endpoint protection, also known as endpoint security, is a cybersecurity approach focused on defending computers, mobile devices, servers, and other e…

Read More

What Is Databricks? Simplifying Your Data Transformation

By: Contributing Writer    2/2/2024

Databricks is an innovative data analytics platform designed to simplify the process of building big data and artificial intelligence (AI) solutions. …

Read More

What Is Blue/Green deployment?

By: Contributing Writer    1/17/2024

Blue/green deployment is a software release management strategy that aims to reduce downtime and risk by running two identical production environments…

Read More

The Threat of Lateral Movement and 5 Ways to Prevent It

By: Contributing Writer    1/17/2024

Lateral movement is a term used in cybersecurity to describe the techniques that cyber attackers use to progressively move through a network in search…

Read More