A number of new partnerships are behind the potential explosion in business for U.K.-based video service provider Forbidden Technologies. A Pan-African deal was struck with IT service provider Altos, as was one with Key Code Media, the latter of which is expected to open up the much hungrier U.S. market for Forbidden’s flagship product: FORscene.
Having partnered with YouTube for last year’s Summer Olympic Games in London, Forbidden Technologies is looking to leverage an impressive streaming broadcasting resume in the live Internet video arena. The partnership with YouTube allowed the Google owned video service to independently snatch up clients that would have normally been too big for Forbidden to approach. This is how NBC was sold on the solution and it used it to great effect, putting edited live footage on
The big idea with these new partnerships is that they open Forbidden up to much larger markets. The video platform is scalable, and if for instance every one of Altos’ current clients subscribed to FORscene, then the company would grow by a factor of about a thousand.
The Key Code Media alliance is being seen as holding the greatest potential, as it opens up the United States even more as a industry. Live sports events are keeping cable TV alive stateside, so having an option like this, which has produced such high profile material, is going to be very welcome.
FORscene won’t be alone once it inevitably hops across the pond though. Comcast’s thePlatform is already competing with Brightcove Video Cloud Live, which offers competitive advertising analytics. Not to say that Forbidden doesn’t have some unique offerings, just that it has its work cut out for it here.
The FORscene cloud platform has certainly made some important friends and stands to gain an incredible amount of business as a result. The market is still relatively young, and with the impressive demo reel from last year’s Olympics, Forbidden Technologies will be a name to watch in the coming year as its new buddies tell their friends and everybody starts watching sports online.
Edited by
Jamie Epstein
