Apple Sets up a New Store in Palo Alto


Apple stores tend to be spectacles of glass and clean white walls, but a new one on Palo Alto may put most mall-based stores to shame. Its new location will feature a new redesign, wide angles, a “floating” roof, and a big metaphorical middle finger to the nearby Microsoft store.

Palo Alto has been an area seeing a lot of attention from Apple lately. It keeps increasing, from a store on University Avenue, to a larger location, and now to the new flagship store it’s constructing at the Stanford Shopping Center. The locations here are also known for testing retail products and systems, so it has a good reason for having the largest and the fanciest stores there.

Previously, Microsoft struck a blow against Apple by opening up a new flagship spot by the smaller Apple store. To add insult to injury, it included a free Maroon 5 concert with its opening, essentially taunting Apple with its celebrations.

Now Apple is striking back, creating an even larger location. While it hasn’t announced any concert plans yet, the size and appearance of the new building should be enough to shame Microsoft, with a visually stunning new design.

However, construction hasn’t been the fastest process ever. The center was initially predicted to open in November of last year, but it’s proven to take far longer, as the building is made mostly out of glass. Employees don’t have an estimate on when it will open either, and are not likely to know until shortly before its completion.

Bigger is better, as they say, and a store this large, with its unique design, is sure to catch some attention. Will Microsoft strike back with a new store of its own? I can’t say, though I would hope that they’ll focus more on providing the best products than the flashiest buildings. Either way, Apple fans will want to take a trip down to Palo Alto upon the store’s completion.

Edited by Alisen Downey

TechZone360 Contributor

Related Articles

Coding and Invention Made Fun

By: Special Guest    10/12/2018

SAM is a series of kits that integrates hardware and software with the Internet. Combining wireless building blocks composed of sensors and actors con…

Read More

Facebook Marketplace Now Leverages AI

By: Paula Bernier    10/3/2018

Artificial intelligence is changing the way businesses interact with customers. Facebook's announcement this week is just another example of how this …

Read More

Oct. 17 Webinar to Address Apache Spark Benefits, Tools

By: Paula Bernier    10/2/2018

In the upcoming webinar "Apache Spark: The New Enterprise Backbone for ETL, Batch and Real-time Streaming," industry experts will offer details on clo…

Read More

It's Black and White: Cybercriminals Are Spending 10x More Than Enterprises to Control, Disrupt and Steal

By: Cynthia S. Artin    9/26/2018

In a stunning new report by Carbon Black, "Hacking, Escalating Attacks and The Role of Threat Hunting" the company revealed that 92% of UK companies s…

Read More

6 Challenges of 5G, and the 9 Pillars of Assurance Strategy

By: Special Guest    9/17/2018

To make 5G possible, everything will change. The 5G network will involve new antennas and chipsets, new architectures, new KPIs, new vendors, cloud di…

Read More