Growing Tablet, Mobile Video Consumption Will Eventually Lead ISPs to Reallocate Bandwidth

By

The share of tablet and mobile video grew 19 percent in the first quarter of 2013, according to Ooyala.

Mobile and tablet video now account for more than 10 percent of all online video plays, the most ever recorded in the Ooyala Global Video Index.

Globally, desktop viewers watched live news, sports and special events for an average of 40 minutes per play in the first quarter of 2013.

On average, people streamed live video on smart TVs and gaming consoles for 45 minutes per play, about nine times longer than video on demand content.

Desktop viewers watched live video 13 times longer than VOD in the studied quarter, while tablet video viewers watched live video four times longer than VOD, and mobile audiences tuned in to live video three times longer than they did video on demand.

Both mobile and tablet video viewers spent more than half of their total online viewing time watching long-form videos, and 25 percent of total tablet viewing time was spent with content more than 60 minutes long, Ooyala says.

All of that has implications in other parts of the communications business.

As linear TV is viewed less, and as the number of subscribers dips, there will be new questions about the highest and best use of access bandwidth.

Today, for example, access providers have to decide how much capacity to allocate for linear TV services, and how much to allocate for Internet access, which in some ways is a proxy for streaming video.

If Internet access demands continue to increase, and pressure on linear TV revenue continues, access providers will start to look at whether it makes sense to carry less linear TV and allocate bandwidth for Internet access.

That is a revenue generation exercise: how much revenue and margin do we make selling Internet access, compared to TV services, and what changes if we allocate more bandwidth for Internet access?

Cable TV providers have grappled with this issue before. Though there was in the past some capital investment advantage to delivering linear TV in analog format, cable operators began shifting to digital delivery, even with the higher customer premises equipment costs.

The countervailing advantage was bandwidth reclamation. By freeing up bandwidth, cable operators were able to make bandwidth available for Internet access services.

That logic will continue to prevail if demand for linear services dips and demands for Internet bandwidth continue to increase.

At some point, that same business driver will cause providers of linear video services to rethink how many networks they really do need to carry.




Edited by Alisen Downey

Contributing Editor

SHARE THIS ARTICLE
Related Articles

Coding and Invention Made Fun

By: Special Guest    10/12/2018

SAM is a series of kits that integrates hardware and software with the Internet. Combining wireless building blocks composed of sensors and actors con…

Read More

Facebook Marketplace Now Leverages AI

By: Paula Bernier    10/3/2018

Artificial intelligence is changing the way businesses interact with customers. Facebook's announcement this week is just another example of how this …

Read More

Oct. 17 Webinar to Address Apache Spark Benefits, Tools

By: Paula Bernier    10/2/2018

In the upcoming webinar "Apache Spark: The New Enterprise Backbone for ETL, Batch and Real-time Streaming," industry experts will offer details on clo…

Read More

It's Black and White: Cybercriminals Are Spending 10x More Than Enterprises to Control, Disrupt and Steal

By: Cynthia S. Artin    9/26/2018

In a stunning new report by Carbon Black, "Hacking, Escalating Attacks and The Role of Threat Hunting" the company revealed that 92% of UK companies s…

Read More

6 Challenges of 5G, and the 9 Pillars of Assurance Strategy

By: Special Guest    9/17/2018

To make 5G possible, everything will change. The 5G network will involve new antennas and chipsets, new architectures, new KPIs, new vendors, cloud di…

Read More