If there needed to be proof that rich data is driving the next generation of mobile communications, one need look no further than Instagram video. When the Facebook picture service introduced video, channels started to saturate. Over five million videos were uploaded in the first 24 hours of the service going live, and that was still before every user received the update for the social app. Video is a necessity for the mobile subscriber, and now that it’s being leveraged through social networking as a communication tool instead of just as entertainment, service providers need to look for viable solutions to the high demand for over-the-top (OTT) data.

Oracle, eager to be on the ground floor of what it believes is a new era of rapid growth in the communications market, is offering its Tekelec Diameter Signaling Router solution to Telenor Global Services, a communication service provider. Announced on Monday, the partnership between the two companies is going to allow Telenor to offer international, roaming LTE services to its customers. VoIP, video messaging and streaming services will all be handled through this expanded LTE access.

Through the Diameter Signaling Router, Telenor will be able to open up new revenue streams. For instance, customers living in regions without LTE infrastructure will be able to purchase 3G/LTE plans that will automatically connect to the appropriate network when a better option becomes available.

Other options related to OTT data that are opened up with Oracle directing traffic include peer-to-peer (P2P) interoperability. Providers can act as video hubs for rich content, which would otherwise just be delivered through regular Internet channels, to be monetized itself. Being able to provide this rich content at high speeds while roaming internationally is the idea here, while making it attractive for end users with competitive pricing.

With the kind of services that are being proposed through this partnership, it’s easy to see the advantages of the next generation of mobile networks. Before video messaging and VoIP started to become the hottest topic on smartphones, the talk of LTE changing the way that revenue was generated by providers seemed unnecessary at best. But with these kinds of developments that can benefit everyone involved, from the provider to the user, it might be time to walk down to the ground floor with Oracle and watch next gen communications explode.