Content owners want higher prices; distributors struggle to contain programming costs. Impasses lead to channels going dark with consumers the losers. But what if these Mexican standoffs opened opportunities for companies not staring each other down in corporate boardrooms?
When Time Warner Cable customers lost CBS and Showtime, there was more than just consumer eye-rolling, at least in New York City, where Tiger Woods cleaned house in a golf match in front of one of his tiniest Big Apple viewing audiences ever.
Image via Shutterstock
Big Problem, Big Opportunity
In this case, one viewer’s nightmare was another’s dream come true. One alternative had taken root and provided coverage of the golf event in the name primarily of online TV service Aereo, which delivers broadcasters’ over-the-air signals to viewers on the Web for $8 a month.
Since Aereo doesn’t compensate the signal transmitters, its re-transmission battles have been faced off in the courts, and to date winning, against the nation’s largest broadcast networks. Whether the company prevails – and whether the networks move their programming from over-the-air to cable as a result – remains to be seen.
What can be seen, for now however, is broadcast network programming in the NYC, Boston and Atlanta major metro areas, with Chicagoland on deck along with more than a dozen U.S. cities, on the Aereo launch list.
Everyone love’s a David and Goliath story, which Aereo versus the entrenched broadcaster’s saga seems to be. The streamed service upstart may win the week or month in NYC, and enjoy the TV spotlight…for now.
Entrenched powers have an impressive record of stepping on innovative competitive upstarts over the decades, be it the auto industry, oil and gas and tech, for starters. Aereo’s time in the spotlight will only increase broadcasters thirst to make them a footnote, not a factor, in TV history.
Only time and court cases will tell if Aereo is the disruptor or the disrupted.
Get up to speed on Aereo through past features:
And, as always, stay tuned!
VP of Content
Antivirus software is not enough. Apex Technology Services used its decades of IT and cybersecurity
experience to create budget-friendly network security packages every company needs.
Please take a moment to fill out your information so we can contact you directly regarding your request.
Having an online presence today is critical for every organization, but as organizations increase their online visibility, they need to be constantly …
Intel broke ground at the Silicon Heartland in Ohio and revealed the first phase of an education program to innovate and develop new capabilities with…
Israel is not only one of the most active venture capital investment countries in the world and home to many of the most successful tech start-ups in …
The recipe for success in fashion retail? The right product, at the right price, at the right time. Simple. It is therefore quite remarkable that pred…
A VPN, or Virtual Private Network, is a tool that helps to improve your online privacy and security by creating a private network from a public intern…