Time Warner Cable vs. CBS, and Aereo: Retransmission Warfare

By

Content owners want higher prices; distributors struggle to contain programming costs. Impasses lead to channels going dark with consumers the losers. But what if these Mexican standoffs opened opportunities for companies not staring each other down in corporate boardrooms?

When Time Warner Cable customers lost CBS and Showtime, there was more than just consumer eye-rolling, at least in New York City, where Tiger Woods cleaned house in a golf match in front of one of his tiniest Big Apple viewing audiences ever.


Image via Shutterstock

Big Problem, Big Opportunity

In this case, one viewer’s nightmare was another’s dream come true. One alternative had taken root and provided coverage of the golf event in the name primarily of online TV service Aereo, which delivers broadcasters’ over-the-air signals to viewers on the Web for $8 a month.

Since Aereo doesn’t compensate the signal transmitters, its re-transmission battles have been faced off in the courts, and to date winning, against the nation’s largest broadcast networks. Whether the company prevails – and whether the networks move their programming from over-the-air to cable as a result – remains to be seen.

What can be seen, for now however, is broadcast network programming in the NYC, Boston and Atlanta major metro areas, with Chicagoland on deck along with more than a dozen U.S. cities, on the Aereo launch list.

Bottom Line

Everyone love’s a David and Goliath story, which Aereo versus the entrenched broadcaster’s saga seems to be. The streamed service upstart may win the week or month in NYC, and enjoy the TV spotlight…for now.

Entrenched powers have an impressive record of stepping on innovative competitive upstarts over the decades, be it the auto industry, oil and gas and tech, for starters. Aereo’s time in the spotlight will only increase broadcasters thirst to make them a footnote, not a factor, in TV history.

Only time and court cases will tell if Aereo is the disruptor or the disrupted.

Get up to speed on Aereo through past features:

And, as always, stay tuned!




Edited by Alisen Downey

VP of Content

SHARE THIS ARTICLE
Related Articles

Coding and Invention Made Fun

By: Special Guest    10/12/2018

SAM is a series of kits that integrates hardware and software with the Internet. Combining wireless building blocks composed of sensors and actors con…

Read More

Facebook Marketplace Now Leverages AI

By: Paula Bernier    10/3/2018

Artificial intelligence is changing the way businesses interact with customers. Facebook's announcement this week is just another example of how this …

Read More

Oct. 17 Webinar to Address Apache Spark Benefits, Tools

By: Paula Bernier    10/2/2018

In the upcoming webinar "Apache Spark: The New Enterprise Backbone for ETL, Batch and Real-time Streaming," industry experts will offer details on clo…

Read More

It's Black and White: Cybercriminals Are Spending 10x More Than Enterprises to Control, Disrupt and Steal

By: Cynthia S. Artin    9/26/2018

In a stunning new report by Carbon Black, "Hacking, Escalating Attacks and The Role of Threat Hunting" the company revealed that 92% of UK companies s…

Read More

6 Challenges of 5G, and the 9 Pillars of Assurance Strategy

By: Special Guest    9/17/2018

To make 5G possible, everything will change. The 5G network will involve new antennas and chipsets, new architectures, new KPIs, new vendors, cloud di…

Read More