Executives in the linear video subscription business long have argued that although most people only watch a relative handful of channels, each individual watches a different pattern of perhaps seven to ten channels.
That sort of comment typically is used as an answer to questions about the great number of channels every consumer is able to receive, but never watches.
Historically, executives have defended the practice of bundling hundreds of channels together as providing the best value for consumers, since the precise mix of viewed channels varies from person to person.
Wide distribution helps a distributor, at least theoretically, because the large potential audiences allow the distributor to sell advertising that defrays part of the cost of the end user service.
Under those circumstances, prices are lowest for consumers when distributors can aggregate a wide variety of channels and then allow consumers to pick and choose what they want from the bundle.
Distributors likely have more mixed views about bundling these days, since the largest content owners routinely require that distributors agree to carry lightly-viewed channels in order to gain access to the “must have” channels.
That can raise costs for distributors, who then pass the higher costs along to customers. But customer resistance to high prices is growing.
So, linear video providers are warming to the idea of offering stripped-down packages of channels that cost less and might appeal to consumers increasingly uninterested in spending $80 to $100 a month for a subscription.
Contracts might well prevent most suppliers from doing anything too interesting, in the near term, as standard programming contract clauses stipulate that a given channel has to be carried on the “most widely viewed” service tier.
The typical U.S. home now receives 189 TV channels, but consistently watches 17 channels, according to Nielsen.
If one assumes a typical household size of about 2.5 persons, the latest data is not inconsistent with older rules of thumb that suggest any single viewer consistently watches about seven channels.
Another study found that viewers watch about 10 channels.
As recently as 1995, the typical household routinely watched about seven channels. Keep in mind that is routine watching by the whole household, not by discrete individuals in the household.
TV users who watch lots of TV might watch 27 channels routinely, but lighter viewers only about four channels.
In an indirect way, that historic pattern explains why firms such as Dish Network are considering launching over the top linear video packages that contain far fewer key channels, allowing a service to be priced somewhere between $20 and $30 a month, and primarily aimed at consumers unwilling to pay $80 to $100 for traditional subscription video packages.
Antivirus software is not enough. Apex Technology Services used its decades of IT and cybersecurity
experience to create budget-friendly network security packages every company needs.
Please take a moment to fill out your information so we can contact you directly regarding your request.
iGaming is one of the fastest growing industries on the internet. For those who may not be aware, iGaming refers to online casinos, online slots, poke…
It is easy to get lost in all the new phone releases when multiple happen yearly. Consequently, most new functions go unnoticed because people do not …
Embarking on the journey to bring a new product into the marketplace is an exhilarating adventure that blends the thrill of innovation with the meticu…
MySQL on AWS is the deployment of the MySQL database system on Amazon Web Services (AWS) cloud platform. MySQL is one of the most popular open-source …
Responsive images are a fundamental component in responsive web design. They adapt to the size of the user's screen, delivering the best user experien…