Nintendo Seeks to Avoid 'Game Over'

By Matt Paulson May 12, 2014

Nintendo has seen better days, as sales of the Wii U continue to perform poorly and generate far less revenue than hoped. Unfortunately, the Nintendo consoles fit into an awkward in-between zone where they are not as powerful as competitors like XboxOne or Playstation 4, yet bulkier and less portable than mobile devices for more casual gamers. Hand-held gaming seems to be a dwindling market as does console gaming for Nintendo, but the company is planning to win over consumers by going into a completely new direction: expanding into emerging markets with new devices starting next year.

Instead of selling cheaper versions of existing products like the Wii U console or the 3DS hand-held gaming system, company president Satoru Iwata said that Nintendo would focus on developing entirely new gaming machines for emerging markets in an attempt to get in on the ground floor. “We want to make new things, with new thinking rather than a cheaper version of what we currently have,” he said in an official statement. “The product and price balance must be made from scratch.”

Image via Shutterstock

Overall, the Wii U is considered a flop as it continues to under-perform. However, the market for smartphone app gaming is too unstable for Nintendo to put much faith in, as the boom-and-bust nature of the business is not sustainable enough for the 125-year-old company.

One foray into emerging markets that Nintendo plans to take is figurines that interact with games, as Activision and Blizzard have done with the Skylanders franchise. Children place the Skylanders action figures on a pad to have that character enter their game, and Nintendo plans a similar strategy where figurines of characters like Mario and Luigi could store and transfer data using near field communications. Considering that the company has been steadily losing income, this move could be viewed as one of the company's “last lives” in the video game industry.

Edited by Maurice Nagle

TechZone360 Contributing Writer

Related Articles

6 Challenges of 5G, and the 9 Pillars of Assurance Strategy

By: Special Guest    9/17/2018

To make 5G possible, everything will change. The 5G network will involve new antennas and chipsets, new architectures, new KPIs, new vendors, cloud di…

Read More

Putting the Flow into Workflow, Paessler and Briefery Help Businesses Operate Better

By: Cynthia S. Artin    9/14/2018

The digital transformation of business is generating a lot of value, through more automation, more intelligence, and ultimately more efficiency.

Read More

From Mainframe to Open Frameworks, Linux Foundation Fuels Up with Rocket Software

By: Special Guest    9/6/2018

Last week, at the Open Source Summit, hosted by The Linux Foundation, the Open Mainframe Project gave birth to Zowe, introduced a new open source soft…

Read More

Unified Office Takes a Trip to the Dentist Office

By: Cynthia S. Artin    9/6/2018

Not many of us love going to see the dentist, and one company working across unified voice, productivity and even IoT systems is out to make the exper…

Read More

AIOps Outfit Moogsoft Launches Observe

By: Paula Bernier    8/30/2018

Moogsoft Observe advances the capabilities of AIOps to help IT teams better manage their services and applications in the face of a massive proliferat…

Read More