Nintendo Seeks to Avoid 'Game Over'

By

Nintendo has seen better days, as sales of the Wii U continue to perform poorly and generate far less revenue than hoped. Unfortunately, the Nintendo consoles fit into an awkward in-between zone where they are not as powerful as competitors like XboxOne or Playstation 4, yet bulkier and less portable than mobile devices for more casual gamers. Hand-held gaming seems to be a dwindling market as does console gaming for Nintendo, but the company is planning to win over consumers by going into a completely new direction: expanding into emerging markets with new devices starting next year.

Instead of selling cheaper versions of existing products like the Wii U console or the 3DS hand-held gaming system, company president Satoru Iwata said that Nintendo would focus on developing entirely new gaming machines for emerging markets in an attempt to get in on the ground floor. “We want to make new things, with new thinking rather than a cheaper version of what we currently have,” he said in an official statement. “The product and price balance must be made from scratch.”

Image via Shutterstock

Overall, the Wii U is considered a flop as it continues to under-perform. However, the market for smartphone app gaming is too unstable for Nintendo to put much faith in, as the boom-and-bust nature of the business is not sustainable enough for the 125-year-old company.

One foray into emerging markets that Nintendo plans to take is figurines that interact with games, as Activision and Blizzard have done with the Skylanders franchise. Children place the Skylanders action figures on a pad to have that character enter their game, and Nintendo plans a similar strategy where figurines of characters like Mario and Luigi could store and transfer data using near field communications. Considering that the company has been steadily losing income, this move could be viewed as one of the company's “last lives” in the video game industry.




Edited by Maurice Nagle

TechZone360 Contributing Writer

SHARE THIS ARTICLE
Related Articles

Microsoft Live Mail to Outlook easy migration

By: Special Guest    5/24/2019

Microsoft has long been looking for ways to improve its email client. Unfortunately, for people who prefer to control their mailboxes themselves, some…

Read More

Should we fear the rise of the robots?

By: Special Guest    5/24/2019

Since the oldest times people have sought for ways to save them from hard physical work and menial activities. To find solutions they have invented ne…

Read More

How We Can Connect Rural America

By: Special Guest    5/23/2019

When Ginger and David McCullough sold their cattle ranch in the Texas Panhandle and moved to Johnson City to be closer to their son they didn't expect…

Read More

How Blockchain, AI and IoT are Intersecting in the Next Wave of Disruption

By: Special Guest    5/20/2019

The potential benefits of solutions that integrate AI, IoT and blockchain are endless. Projects that launch from intersections between these technolog…

Read More

How to Increase your iPhone Security

By: Special Guest    5/20/2019

In a world where most people cannot function as efficiently as they want without immediate and constant access to their mobile device, it is no surpri…

Read More