Google Shifts Focus to Small Business

By

Google, as the creator of Ad Words, has certainly demonstrated its expertise in targeting specific audiences. With the release of My Business earlier this month Google directed some manpower toward a suite of online services aimed at small businesses, drawing together Search, Maps and Google+ into a centralized location to simplify the process for businesses interested in creating a strong online presence.

The My Business campaign urges potential users to “Get Your Business On Google,” a phrase that immediately stirs significance in our culture. If people are “Googling” something it is implied that thing is important, and so logically it is in the best interest of businesses to be “on Google.”

What the My Business page does not currently include or even address is the importance of a good, old-fashioned website, but Google has far from neglected that aspect. Still in the development and limited trial stage is Google Domains, a service that allows users to purchase and register domain names in addition to gaining access information on third-party web hosting and tools for simple website creation (think Wix, Weebly, etc.).

When development is complete the domain service will undoubtedly emphasize full integration between the user’s newly created site and Google My Business, providing business owners with a cohesive, yet fully Google-sponsored website.

This is where it seems a bit domineering. Although it is a very attractive solution for small businesses to carve out an Internet presence (arguably the most complete package available on the market when taking into consideration the wealth of additional services Google has to offer in addition to its clout in the industry and the public) it is yet another aspect of the Web for Google to dominate.

If small businesses all over the world are going online in a way that is hopelessly indebted to Google, there will be significantly less competition and much more influence wielded by a single giant corporation.



Contributing Writer

SHARE THIS ARTICLE
Related Articles

Coding and Invention Made Fun

By: Special Guest    10/12/2018

SAM is a series of kits that integrates hardware and software with the Internet. Combining wireless building blocks composed of sensors and actors con…

Read More

Facebook Marketplace Now Leverages AI

By: Paula Bernier    10/3/2018

Artificial intelligence is changing the way businesses interact with customers. Facebook's announcement this week is just another example of how this …

Read More

Oct. 17 Webinar to Address Apache Spark Benefits, Tools

By: Paula Bernier    10/2/2018

In the upcoming webinar "Apache Spark: The New Enterprise Backbone for ETL, Batch and Real-time Streaming," industry experts will offer details on clo…

Read More

It's Black and White: Cybercriminals Are Spending 10x More Than Enterprises to Control, Disrupt and Steal

By: Cynthia S. Artin    9/26/2018

In a stunning new report by Carbon Black, "Hacking, Escalating Attacks and The Role of Threat Hunting" the company revealed that 92% of UK companies s…

Read More

6 Challenges of 5G, and the 9 Pillars of Assurance Strategy

By: Special Guest    9/17/2018

To make 5G possible, everything will change. The 5G network will involve new antennas and chipsets, new architectures, new KPIs, new vendors, cloud di…

Read More