Embarcadero Technologies, software solution provider, has been selected to assist with development support to FbStart, a new program by Facebook that aims to help mobile build and grow their apps at any stage. Embarcadero was chosen for its Appmethod end-to-end application development platform, the first native mobile solution to be included in the program. The Appmethod platform features an IDE with design tools, UI elements, connectors to cloud and on-premise databases and built-in support for popular mobile backend as service platforms.

“With FbStart, Facebook is providing entrepreneurs with access to the tools they need to succeed, including Parse Pro, Facebook mobile app ad credits, invitations to special events – and tools from app development leaders like Embarcadero,” said Michael Swindell, Senior Vice President of Products, Embarcadero Technologies. “Appmethod is ideal for the FbStart program as it addresses the needs of developers to rapidly create and deliver modern apps fast with extremely small teams while targeting multiple devices and form factors simultaneously.”

Appmethod streamlines multi-device development initiatives by giving developers the ability to create applications for all major platforms with one effort and a single codebase. It also enables native code to be compiled and to run directly on the CPU, ensuring fast apps, seamless integration and the best user experience. Appmethod delivers a robust end-to-end solution from client to cloud to back end. Developers can easily integrate any REST or SOAP-based service including MBaaS services such as Parse.

 FbStart is part of Facebook’s push to try and boost the mobile app market, which may not be worth much now, but will eventually be worth billions. With the help of Embarcadero’s easy to use software, many entrepreneurs will now have the opportunity to make their app something to be buzzed about.