Will the Tablet Market Be as Big as Once Thought?

By

Tablet sales are slowing, and that has some might now be wondering just how big the tablet market is going to be, a somewhat shocking development for a product that many observers say has been the fastest-adopted consumer product of all time.

Best Buy, for example, says tablet sales are “crashing”. And during its second quarter 2014 earnings call, Corning acknowledged it had seriously misjudged demand for glass that goes into tablets.

“We just got that really wrong about what was happening in the tablet market,” said Jim Flaws, Corning CFO. “And we have adjusted down our forecast for that dramatically compared to our original expectation.”

Tablets, recall, were supposed to be a prime example of the “post-PC” era. In May 2014, for example, IDC lowered its forecast for tablet sales to 12 percent annual growth, from an earlier forecast of 52 percent.

IDC says two different trends are at work. “First, consumers are keeping their tablets, especially higher-cost models from major vendors, far longer than originally anticipated,” IDC said. That means the replacement cycle often seen in the smartphone market, where consumers upgrade every two years or so, does not seem to be as prevalent in the tablet market.

"Second, the rise of phablets--smartphones with 5.5-inch and larger screens--are causing many people to second-guess tablet purchases as the larger screens on these phones are often adequate for tasks once reserved for tablets," IDC said.

Gartner researchers also say tablet adoption is slowing. Tablets are currently moving onto the latter part of the adoption curve in mature markets, Gartner says.

Gartner estimates that sales of tablets will see a relative slowdown in 2014 to reach 256 million units, an increase of 23.9 percent from 2013.

Lower demand from users for tablets with smaller screens, some in favor of larger screens, in mature markets, and the shift towards phablets in Southeast Asia are slowing global tablet penetration.

Some have argued households eventually will have multiple tablets “lying around the house,” and might be general purpose appliances rather than personal devices. But some might argue that vision is, at least for the moment, questionable. 




Edited by Adam Brandt
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

Contributing Editor

SHARE THIS ARTICLE
Related Articles

Why More Leads Won't Fix a Broken Lead Management Process

By: Contributing Writer    6/23/2026

When sales results start to stall, many organizations immediately look to the top of the funnel for answers. The assumption is simple: if revenue i…

Read More

Your Post-Quantum Readiness Starts at Y2Q Summit

By: TMCnet News    5/27/2026

Y2Q Summit is an executive conference focused on helping enterprises prepare for the coming era of quantum computing disruption, cybersecurity transfo…

Read More

Why Award Marketing Should Be Part of Every B2B Tech Company's Growth Strategy

By: Erik Linask    5/20/2026

Award marketing matters for B2B tech companies because industry recognition can strengthen trust, support sales and partner relationships, improve con…

Read More

Why Email Is Still the Most Underrated Layer of Modern Software Infrastructure

By: Contributing Writer    5/15/2026

Take, for example, the following scenario. A user requests a password reset, waits a few seconds, refreshes their inbox and nothing arrives. They try …

Read More

Jitterbit's Visionary Status Signals a Shift in the iPaaS Market

By: Contributing Writer    4/7/2026

As enterprise ecosystems grow more complex, integration has become less of a backend IT function and more of a strategic driver of business performanc…

Read More