Twitter Shifts Focus to Direct Messages, Which Could Lead to Higher Revenues


Twitter has gone under a series of extensive overhauls as of late, replacing many of its top executives in order to match and fit to a new vision. But what exactly does that new vision entail? The social media giant has left several clues as to what that new direction may in fact be, ranging from a greater presence on TV and printed media as opposed to just the Internet to a greater presence in International markets. The company has been rather secretive about these plans until now, where it appears that the company may shift focus towards enhancing direct messaging capabilities.

Such a strategy would mark a promising step forward for the company, as it would do more than just improve the end-user functionality. This focus on direct messaging ability would also directly improve user engagement opportunities, which would also allow businesses on Twitter to have higher quality interactions with their customers. Already countless users use Twitter to ask companies direct questions about their products and services, but enhanced direct messaging would allow companies to send better and more detailed responses privately to protect customer information.

Twitter turned to Indonesia for inspiration, where a poll of local mobile device users found that there was an extremely high demand for messaging apps, akin to programs like WhatsApp, WeChat and Kakao Talk. These direct messages were also found to solicit a response far more often than a simple mass-broadcast tweet.

Of course, companies sending direct messages sounds familiar already in the form of spam emails, but Twitter also offers a unique solution due to the fact that its users are fickle. Unless a company is sending quality content, they are likely to lose that customer forever, so this creates a rather competitive space.

It appears that Twitter's recent remodeling will pave the way for a new format of usage that includes direct messaging, and the inherent competition will encourage more companies to take part in Twitter's advanced payment models. Ultimately, this could become the shot in the arm the company needs to drastically increase annual revenue.

Edited by Maurice Nagle

TechZone360 Contributing Writer

Related Articles

Coding and Invention Made Fun

By: Special Guest    10/12/2018

SAM is a series of kits that integrates hardware and software with the Internet. Combining wireless building blocks composed of sensors and actors con…

Read More

Facebook Marketplace Now Leverages AI

By: Paula Bernier    10/3/2018

Artificial intelligence is changing the way businesses interact with customers. Facebook's announcement this week is just another example of how this …

Read More

Oct. 17 Webinar to Address Apache Spark Benefits, Tools

By: Paula Bernier    10/2/2018

In the upcoming webinar "Apache Spark: The New Enterprise Backbone for ETL, Batch and Real-time Streaming," industry experts will offer details on clo…

Read More

It's Black and White: Cybercriminals Are Spending 10x More Than Enterprises to Control, Disrupt and Steal

By: Cynthia S. Artin    9/26/2018

In a stunning new report by Carbon Black, "Hacking, Escalating Attacks and The Role of Threat Hunting" the company revealed that 92% of UK companies s…

Read More

6 Challenges of 5G, and the 9 Pillars of Assurance Strategy

By: Special Guest    9/17/2018

To make 5G possible, everything will change. The 5G network will involve new antennas and chipsets, new architectures, new KPIs, new vendors, cloud di…

Read More