Google's New Wireless Service: Big Bang or No Big Thing?

By

The highly anticipated wireless service from Google becomes a reality today, as the Wall Street Journal has confirmed the release of what may or may not bring U.S. service providers to their knees.

Specifically it’s the manner of Google’s move into cellular territory that could have the big four—AT&T, Verizon, Sprint and T-Mobile—looking over their shoulders. Suspicion that Google’s wireless customers will only pay for data they use has been confirmed, a model that would appear to be far more cost-efficient for customers than current roll-over systems. This also prevents massive added fees that come with exceeding data limits. An additional feature that could help save customers some money is calling made available over Wi-Fi.

Nevertheless, the big four seem relatively comfortable with the news at the moment. Sprint and T-Mobile are selling the Internet juggernaut access to their networks, and the Nexus 6 that will be made available to Google’s wireless customers is capable of bouncing between these networks as needed. Volume caps will prevent the service from getting too large. If Google’s wireless offer takes off, contracts will have to be renegotiated. 

While some might see Sprint and T-Mobile, both lagging behind AT&T and Verizon, as having made a deal with the devil, Google’s release doesn’t have all the marks of a Greek tragedy for cellular carriers—yet.  As of now, the service has great potential to offer more affordable prices, the key word here being “potential,” but is that enough? The Nexus 6 is a cool device, but customers who love their Androids and iPhones won’t jump ship unless it will save them a lot of golden doubloons.

Image via Shutterstock

But say Google’s prices, which have yet to be unveiled, are significantly cheaper than current offerings. The big four could come up against a big fifth. And if Google succeeds at building a loyal customer base, which would validate pumping billions of dollars into making the physical infrastructure for their own network, they would be in a frighteningly powerful position.

Google wears a lot of hats these days, and even though it never looked good in cellular, they’ve been known to pull rabbits out of more unassuming places. This slowly unfolding story is cluttered with a whole lot of huge “ifs,” and the day they become “whens,” is the day that the cellular service industry changes forever. 




Edited by Maurice Nagle
SHARE THIS ARTICLE
Related Articles

Coding and Invention Made Fun

By: Special Guest    10/12/2018

SAM is a series of kits that integrates hardware and software with the Internet. Combining wireless building blocks composed of sensors and actors con…

Read More

Facebook Marketplace Now Leverages AI

By: Paula Bernier    10/3/2018

Artificial intelligence is changing the way businesses interact with customers. Facebook's announcement this week is just another example of how this …

Read More

Oct. 17 Webinar to Address Apache Spark Benefits, Tools

By: Paula Bernier    10/2/2018

In the upcoming webinar "Apache Spark: The New Enterprise Backbone for ETL, Batch and Real-time Streaming," industry experts will offer details on clo…

Read More

It's Black and White: Cybercriminals Are Spending 10x More Than Enterprises to Control, Disrupt and Steal

By: Cynthia S. Artin    9/26/2018

In a stunning new report by Carbon Black, "Hacking, Escalating Attacks and The Role of Threat Hunting" the company revealed that 92% of UK companies s…

Read More

6 Challenges of 5G, and the 9 Pillars of Assurance Strategy

By: Special Guest    9/17/2018

To make 5G possible, everything will change. The 5G network will involve new antennas and chipsets, new architectures, new KPIs, new vendors, cloud di…

Read More