Get your next-gen stats here!
Major League Baseball Advanced Media (MBLAM) this week launched “next-generation” stats league-wide that it hopes will captivate TV fans, help commentators and attract those at the game – all while providing precious data for use by teams to evaluate the performance of their players.
Century-old (tried-and-true) performance stats have been augmented in recent years by numbers that give a more analytical view of pitching, fielding and batting. As was demonstrated in the baseball movie classic Moneyball, some MLB clubs started much earlier in the collection and analysis of player performance data – sports analytics - than others.
MLBAM is providing “next-gen” stats about performance on the field to enhance the fan in the stands and TV viewer experience. Frankly, both need improvement given the slow pace of the game, long duration of contests and the very limited camera angles that fans have endured over a 162-game regular season that already spans six months.
The stats are impressive, especially in the way they are displayed. Check it out (compliments of MLB).
Sports Analytics Spread
MLBAM created Statcast which it explains collects data using a tracking system made up of high-resolution optical cameras and radar equipment that has already been installed in every ballpark.
This tech-enabled tracking system precisely tracks the location and movements of the ball and every player out on the field at any time. Contrast that to the NFL’s approach which is based on RFID chips in players’ shoulder pads from league partner Zebra Technologies which also sells its solutions to businesses outside of the sports world.
It’s little surprise that analytics have made their way from the corporate world for decision making to the sports world for the same reason and for fan experience enhancement. Vaunted tech university MIT has been holding an innovative and comprehensive sports analytics conference featuring execs from pro and college sports, TV networks, technologists and vendors for nine years now.
In fact, at the most recent MIT conference, the highest honor – the Alpha Award for best Analytics Innovation/Technology - was given to MLBAM for its Statcast player tracking system.
The Stats – What’s New?
Here are two examples of what Statcast can provide viewers and game commentators:
Here are some more, in greater detail:
The Bottom Line
There may not be a better place than in a long-running, individual number-driven pro sport like Major League Baseball for next-gen stats. At the very least, they promise to help better engage fans watching games on TV.
Looking beyond numbers on a TV screen, however, sports analytics – fueled by these additional metrics – can greatly assist in the coaching of players and the evaluation of current and prospective players. Building a baseball team based largely on analytics is well beyond the concept phase, as the Oakland A’s player-turned-GM Billy Beane did this over a decade ago.
And as Brad Pitt’s character’s daughter in the movie sang: “just enjoy the show.”
Founder, Fast Forward Thinking LLC
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