Here’s some big news: over Thanksgiving weekend, more shoppers went online than to retail stores. This information comes before we see Cyber Monday data, which consumers are generating as we speak. And here’s another fascinating data point: While most of the best tech deals come around Black Friday, consumers are still actively searching them out to see what they can find.

Cyber Monday experts know to seek out deals on brand name items from third party sellers. The retail giants like Target, Best Buy, and Amazon are all undercutting each other in an attempt to do the most business. The brand names themselves (Apple, Microsoft, Samsung) instead tend to let the retailers handle the dirty work.

While the vast majority of Cyber Monday deals aren’t very useful, we’ve picked a few deals that cut through the noise.

The following flagship, brand name products are significantly marked down by their retail sellers, meaning great deals on high-priority items. These are also the kind of deals that tend to sell out quickly, so don’t dawdle:

Fitbit Charge HR – The most famous fitness wearable, a Fitbit is usually priced around $150, with the occasional dip to $130 or so. This Cyber Monday, most retailers are selling it for about $120. If coupled with other in-store coupons or deals (Target’s 15 percent off is especially good) buyers can snag the Charge HR for a significantly reduced price.

Apple iPad – Staples is offering the heftiest iPad reductions this year, with 25 percent off the iconic tablet. It’s not often that the iPad drops this low, although you may still be overpaying given the functionality of other, cheaper tablets.

Xbox One – The deals abound for this bundled gaming system. Walmart, Target, and Dell have decent bundles, all around the $300 range. Don’t buy above $325, unless you’re looking at one of the limited edition series, which are also on sale.

Best Buy 4k TVs – This may not be a brand name product, but it would be criminal not to include these deals. 4K televisions provide incredible viewing experiences, and Best Buy just laid on some heavy discounts.  If you’ve been nervous to take the 4K plunge, this may be the time.

Obviously, lesser-known brands are heavily discounted today, too. But for people who want to capitalize on the day to make a big, classic purchase, those four options offer great jump-off points.

Enjoy this most hectic of holidays. We’ll be back soon with consumer data from the past few days, which will certainly foretell the retail climate this holiday season.