My daughter just returned from a ski trip, and she told me during their time at the lodge the girls spent a lot of time showing one another funny videos on their phones. This, as you know, is not unusual. Mobile video viewing is on the rise.
That’s because most people spend a lot of time using their smartphones in general. Pair that with the convenience of on-demand viewing, the wide availability of mobile video content, and the preference for digital video viewing, and you’ve got a movement, as Business Insider notes in a new report on the explosion of short-form mobile video.
As the report notes, although YouTube was first to the table in the short-form video space, it’s dominant in this space is not growing, and others like Facebook and Snapchat are moving in on its territory. Facebook, BI suggests, is best positioned to wrest the short-form video leadership spot from YouTube. A billion users are already on Facebook, so it clearly has a strong embedded base. Meanwhile, BI points out, Snapchat has changed how brands, people, and publishers use mobile video to communicate, share and report news, and have fun.
According to HubSpot, 50 percent of online video last year accounts for 50 percent of all mobile traffic, 65 percent of video viewers watch more than three-fourths of a video, 78 percent of people watch videos online weekly, and 55 percent of people watch videos online daily. The company also reports that by 2017 video will account for 69 percent of consumer Internet traffic, and by 2018 will account for 79 percent of it.
Interestingly for those in the business world, more than 80 percent of senior executives watch more online video today than they did a year ago, HubSpot says, and 75 percent of business executives watch work-related videos at least weekly.
Executive Editor, TMC
Antivirus software is not enough. Apex Technology Services used its decades of IT and cybersecurity
experience to create budget-friendly network security packages every company needs.
Please take a moment to fill out your information so we can contact you directly regarding your request.
Google has unveiled the latest version of Flutter, now supports web and desktop applications.
Each day millions of people use Google to find products that they want to buy. Google Shopping Ads put your products in front of the right people at t…
Science fiction and fantasy films offered a glimpse of what holographic technology, from Princess Leia's plea for help, to Tony Stark delivering parti…
Ever since the internet's inception in the '80s, there have been many game-changing developments and innovations. Among these, some of the most exciti…
Handling massive amounts of documents remains one of the key challenges faced by every company and organization on the market. Fortunately, the develo…