CAKE Provides Real Time Marketing Insights

By

As marketers, you know that the easiest customers to market to are happy ones. One of the key ways to ensure that your company is keeping customers happy is to make sure that they are receiving the best possible customer service. Consumer happiness is the one sure-fire way to ensure that you attract and retain customers. That’s why App Retail Media, a mobile advertising technology provider, has decided to use CAKE’s software-as-a-service (SaaS) solution to track and analyze more than 2 billion customer actions in real time.

App Retail Media is a mobile advertising technology provider that creates and manages omni-mobile advertising campaigns by utilizing custom content and proprietary monetization methods to connect mobile owners, brands and end users. Their main goal is to drive long-term retention rates post-install. By pairing with CAKE, who provides a cloud-based solution to track and analyze the performance of digital marketing return on investment, they hope to make intelligent marketing decisions based on the solution’s real time findings.

                  Image via Pixabay

Previously, App Retail Media used HasOffers to keep track of this information, but made the recent change to CAKE because of its superior client service and support. CAKE’s platform also has powerful scalability, flexibility and accuracy. Thanks to the move to this new solution, they will be able to analyze accurate data and gain real time insights into customer experience. It will monitor more than 2 billion clicks related to its vast network of social media influencers, direct mobile app developers and access to exclusive mobile inventory. In doing so, they hope to improve the company as a whole and consequently fuel its rapid expansion.

“As our volume of data continues to grow, tracking and analytics are becoming more critical for us to make strategic decisions,” said Faizan Kasbati, CEO at App Retail Media. “After using another solution, HasOffers, I fully understand and appreciate how CAKE enables us with the advantages of a powerful and reliable tracking platform. We now possess a strong sense of confidence that we can achieve an even higher level of efficiency and productivity. For example with CAKE, we can easily and accurately manage affiliates, track high volumes of traffic and structure payments. I am extremely excited to be part of the growing CAKE family.”

Santi Pierini, CAKE President and Chief Operating Officer at Accelerize Inc., also showed enthusiasm over the two companies coming together by saying, “Mobile advertising is a quickly growing industry, where tracking and data analytics are key components to fuel expansion for companies such as App Retail Media.” The COO continued on to say, “Time and again we're pleased to provide value for our clients as they continue on the fast track to growth and success. We are looking forward to a long-term partnership with App Retail Media as they drive installs at scale, creating immediate impact and ROI for its worldwide client base.”

This article originally appeared on MadMarketer.com 




Edited by Maurice Nagle
SHARE THIS ARTICLE
Related Articles

Coding and Invention Made Fun

By: Special Guest    10/12/2018

SAM is a series of kits that integrates hardware and software with the Internet. Combining wireless building blocks composed of sensors and actors con…

Read More

Facebook Marketplace Now Leverages AI

By: Paula Bernier    10/3/2018

Artificial intelligence is changing the way businesses interact with customers. Facebook's announcement this week is just another example of how this …

Read More

Oct. 17 Webinar to Address Apache Spark Benefits, Tools

By: Paula Bernier    10/2/2018

In the upcoming webinar "Apache Spark: The New Enterprise Backbone for ETL, Batch and Real-time Streaming," industry experts will offer details on clo…

Read More

It's Black and White: Cybercriminals Are Spending 10x More Than Enterprises to Control, Disrupt and Steal

By: Cynthia S. Artin    9/26/2018

In a stunning new report by Carbon Black, "Hacking, Escalating Attacks and The Role of Threat Hunting" the company revealed that 92% of UK companies s…

Read More

6 Challenges of 5G, and the 9 Pillars of Assurance Strategy

By: Special Guest    9/17/2018

To make 5G possible, everything will change. The 5G network will involve new antennas and chipsets, new architectures, new KPIs, new vendors, cloud di…

Read More