Apple Making Serious Push Into Car Industry

By

Over the past two years, Apple has been seriously looking into entering the connected car industry, attempting to build its own electric vehicle that can drive itself. It seems that the tech giant is considering both internal and external options as they move further into this process. Apple has reportedly entered into preliminary talks with McLaren, the British maker of luxury cars, about some form of an acquisition that would give Apple access to much greater resources   as it continues its foray into the automobile industry.

These talks are in the very early stages at the moment, and any potential acquisition down the road could take either the form of a total absorption by Apple or a strategic partnership. Making some sort of deal with McLaren could greatly accelerate Apple’s self-driving car project, as the automobile manufacturer has expertise in engineering and car-building materials that Apple is lacking at the moment.

Were Apple to fully acquire McLaren (which is valued at between 1 and 1.5 billion British pounds), it would be the tech company’s largest purchase since 2014, when they paid 3 billion dollars for Beats headphones. That purchase was a lynchpin in the rolling out of Apple’s streaming music service. Thus, if Apple pursues this partnership with McLaren, it will send a clear indicator of the serious value they believe the potential for their self-driving electric car has.

Officially, no negotiations have commenced between Apple and McLaren. “McLaren is not in discussion with Apple about any potential investment,” the company said in a statement when questioned by the Financial Times. However, it is possible that Apple has approached the car manufacturer, and official negotiations simply have not commenced as of yet. Those in both the tech and automobile industries should keep a close eye on any potential developments between these two companies, as it could spur the next big innovation from Apple. 




Edited by Alicia Young
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

Contributing Writer

SHARE THIS ARTICLE
Related Articles

Why More Leads Won't Fix a Broken Lead Management Process

By: Contributing Writer    6/23/2026

When sales results start to stall, many organizations immediately look to the top of the funnel for answers. The assumption is simple: if revenue i…

Read More

Your Post-Quantum Readiness Starts at Y2Q Summit

By: TMCnet News    5/27/2026

Y2Q Summit is an executive conference focused on helping enterprises prepare for the coming era of quantum computing disruption, cybersecurity transfo…

Read More

Why Award Marketing Should Be Part of Every B2B Tech Company's Growth Strategy

By: Erik Linask    5/20/2026

Award marketing matters for B2B tech companies because industry recognition can strengthen trust, support sales and partner relationships, improve con…

Read More

Why Email Is Still the Most Underrated Layer of Modern Software Infrastructure

By: Contributing Writer    5/15/2026

Take, for example, the following scenario. A user requests a password reset, waits a few seconds, refreshes their inbox and nothing arrives. They try …

Read More

Jitterbit's Visionary Status Signals a Shift in the iPaaS Market

By: Contributing Writer    4/7/2026

As enterprise ecosystems grow more complex, integration has become less of a backend IT function and more of a strategic driver of business performanc…

Read More