Yahoo! Shakeup Drops Mayer, Changes Name

By

The saga of Yahoo! has been a long, strange saga indeed, from bizarre business models to unfathomable telecommuting decisions and well beyond. Now, the beleaguered company is poised for a sale to Verizon. Before that, however, comes a host of changes that start at the name and go through the company itself.

Perhaps the biggest change is that Yahoo! will no longer be Yahoo! after the close of a sale to Verizon, but rather, Altaba. Verizon has been planning to purchase Yahoo! for around $4.83 billion, which doesn't include either Yahoo! Japan or Yahoo!'s Alibaba stake.

Close on the list of big changes is Marissa Mayer's evacuation from the board of directors. Five other directors were likewise set to resign, and no one's entirely sure if Mayer will be sticking around at all. When the news first broke of the sale to Verizon, she said she was eager to stay on. Now, however, there are few reports to suggest if that fervor is still present.

Indeed, there's even some word that the Verizon purchase may not go off at all, at least not without some changes. Two major hacking initiatives hit Yahoo! and its user base hard in the time between Verizon's announced plans and the present, which has prompted Verizon to demand changes in the terms of the sale to reflect the damage those hacks caused.

So in the end, the changes and board departures may not even happen at all if Verizon decides to abandon the purchase plan. Given how the hacks have plunged Yahoo!'s overall reliability and face in the market, Verizon might well want to reconsider that number it originally offered. Considering further that Yahoo!'s planning a name change besides, that doesn't help matters. And what a name change it is, too; reports from those close to the matter say that “Altaba” is a portmanteau of “alternate Alibaba.”

This news comes at an interesting time, given that Alibaba recently announced a potential push into the United States, as CEO Jack Ma had a meeting with president-elect Donald Trump about bringing more into the U.S. Though the exact details on that point are unclear—some suggest it's more smoke and mirrors than actual jobs—the idea that the alternate Alibaba might be firing up at the same time the original is looking for inroads into the U.S. can't be readily ignored.

So the future looks uncertain for Yahoo!, though potentially quite bright. Only time will tell how this all boils down, but there are a lot of earth-shaking possibilities that could be brought into play.




Edited by Alicia Young
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

Contributing Writer

SHARE THIS ARTICLE
Related Articles

Why More Leads Won't Fix a Broken Lead Management Process

By: Contributing Writer    6/23/2026

When sales results start to stall, many organizations immediately look to the top of the funnel for answers. The assumption is simple: if revenue i…

Read More

Your Post-Quantum Readiness Starts at Y2Q Summit

By: TMCnet News    5/27/2026

Y2Q Summit is an executive conference focused on helping enterprises prepare for the coming era of quantum computing disruption, cybersecurity transfo…

Read More

Why Award Marketing Should Be Part of Every B2B Tech Company's Growth Strategy

By: Erik Linask    5/20/2026

Award marketing matters for B2B tech companies because industry recognition can strengthen trust, support sales and partner relationships, improve con…

Read More

Why Email Is Still the Most Underrated Layer of Modern Software Infrastructure

By: Contributing Writer    5/15/2026

Take, for example, the following scenario. A user requests a password reset, waits a few seconds, refreshes their inbox and nothing arrives. They try …

Read More

Jitterbit's Visionary Status Signals a Shift in the iPaaS Market

By: Contributing Writer    4/7/2026

As enterprise ecosystems grow more complex, integration has become less of a backend IT function and more of a strategic driver of business performanc…

Read More