FX Group Makes the Red Carpet Shoppable with Blockchain-Based mCart Marketplace-as-a-Service

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Menlo Park, CA – June 14, 2018 – mCart by Mavatar, the leading technology company for SaaS and PaaS blockchain based solutions that change the way people shop, sell and advertise, announces the launch of the world’s first decentralized mCart marketplace by the FX Group.

mCart marketplaces leverage content, blockchain and AI to fuel affiliate sales and CTR (cost per transaction) attribution model. The mCart marketplaces are designed to address the different needs of shoppers, influencers and brick and mortar retailers. Using smart contracts, all participants will be able to transparently and verifiably collaborate while also giving each the right financial incentives to participate in their respective ecosystem.

The FX Group an award winning marketing partner & advisory firm that manages some of Hollywood's most influential brands in the award show space including Emmy Awards, Grammy Awards, American Music Awards, Billboard Music Awards, Miss America & United States Polo Association.

“FX Group and its ecosystem are the natural fit for adopting the first mCart marketplace,“said Susan Akbarpour, Co-Founder and CEO of Mavatar. “The FX Group’s customers are the true examples of “Macro influencers” or mainstream media including TV, movies, magazines and red carpet shows whose power of storytelling set the trends and influence millions of  consumers every second. Their content resonates with the consumer, creates emotional connection between consumers and products and prompts them to buy. It is not by chance that that traditional affiliate and advertising networks could not effectively monetize this mainstream media’s rich content or track their influence to sales dollars in real time. Outdated technologies and attribution models can not remotely take a lead in this crucial time

“Media and motion picture industries have been struggling with the monetization of content as subscription and push advertising models are failing,” said Kristian Krempel, President of FX Group. “Our customers have been looking for smart and wholesome products such as mCart for the past few years but finding an adequate platform was not an easy task. In fact, FX Group had a similar vision and we are happy that our paths crossed with the Mavatar team.Their innovative solution will definitely change the direction of many industries with this disruptive technology and frankly fresh mindset of Consumer-Centric Commerce.”

The mCart Marketplace will

  • Enable shoppers to socialize their great experiences turning their followers into more buyers
  • Offer the data needed to make smart marketing decisions, provide bundled discounts and improve customer experience with stellar technology
  • Create trust between brands, influencers and shoppers with powerful marketing on the blockchain, which offers total transparency for all parties. mCart data enables brands and influencers to see what product is selling, where and how much -- all in real time.
  • Overcome GDPR challenges with an inherently GDPR compliant user generated advertising model .

About mCart:

mCart by Mavatar is a decentralized marketplace/influencer marketing attribution platform that addresses the needs of shoppers, influencers, and marketers by leveraging blockchain. Using smart contracts, marketers, influencers, and shoppers will be able to transparently and verifiably collaborate while giving each participant the right financial incentives to participate in the ecosystem. mCart is headquartered in Menlo Park, California. Connect with us at mcart.io, on Twitter (News - Alert@mcartprotocol, our blog or Facebook.

About The FX Group:

FX Group is made up of creators, artists, writers, editors, producers, photographers and filmmakers. Additionally, they are brand strategists, data analysts, media planners, designers and ambassadors obsessed with keeping their partners happy. The FX Group creates and distributes in all mediums, and on all channels—always referring to the analytics of the brand to determine the best path forward. They partner with some of the most iconic brands in the world, and use quality content to establish a voice for their clients and build better relationships.




Edited by Erik Linask
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