5G, the latest generation of cellular networks is dominating media headlines and capturing everyone’s imagination. Among all this noise, one of the growing topics of debate is the continued relevance of Wi-Fi in a 5G world, with many commentators starting to speculate that the newer technology will make the other redundant.
Far from this being the case, there are a number of well-used and very credible arguments that point towards a more hybrid future for 5G and Wi-Fi – mainly relating to the probable cost of the network and the scale of the necessary infrastructure and device upgrades.
One argument that hasn’t had much airtime, however, is the one around data ownership. And it is something I think is very worth discussing.
Delivering data-driven customer experiences
I have spent a lot of time recently thinking about the future of customer experiences. In order to differentiate in the digital era, and respond to both market and stakeholder expectations, Aruba believes that companies need to deliver more connected, timely and personalised experiences to their audiences.
Well data sits right at the heart of analysing, creating, and delivering these experiences. So, what happens if (in the most extreme scenario) you turn off your Wi-Fi network and put all your traffic through a 5G network? Who do you think owns all that valuable data? Hint – it’s not you anymore.
Sure, you might have no immediate plans to harness all that intelligence yourself – but in an increasingly data-driven world that won’t remain the case for long. And what about the more immediate implications of moving to a carrier-hosted network?
The way I see it, there are four primary areas of concern for any enterprise that might consider switching to 5G connectivity in the future:
It gets you thinking, doesn’t it?
With so much hype around 5G, there is a very real danger of companies getting carried away with all the possibilities and jumping into it without looking. As it starts to roll out more widely, I would counsel companies to think very carefully about how they plan out its use versus Wi-Fi. And, crucially, how this will impact the ownership and control of their data.
Would you agree that data ownership will become a major consideration for businesses as they plan for 5G? Is this something you’ve had conversations about already?
Antivirus software is not enough. Apex Technology Services used its decades of IT and cybersecurity
experience to create budget-friendly network security packages every company needs.
Please take a moment to fill out your information so we can contact you directly regarding your request.
Social media is an essential weapon any company needs in its marketing arsenal. Contrary to popular belief, social media is not an entity separate fro…
Response time is a critical metric since it determines the levels of customer engagement with your brand. It also influences consumers' perception of …
If you are paying any attention to the telecommunications world, then you are likely aware that 5G technology is rapidly becoming the standard for com…
The arrival of online casino software in the 2000s revolutionised the gambling industry. These days providers such as Playtech and hundreds of others …
While the world is dealing with the worst health and economic crisis of the past century, there's been a subtle shift in the public narrative. We've m…