Digital transformation is real, and it’s taking over the business world. While many argue it’s because of advances in technology that are enabling businesses to become more agile and efficient, a new breed of workforce is at least as much of a driver.
When Cisco’s VP and CMO of Webex Collaboration Marketing Aruna Ravichandran took the stage for her keynote at ITEXPO 2020 in Ft. Lauderdale, Florida, she pointed to five key changes that are forcing businesses to adapt their work environments.
In order to accommodate these various trends, companies have to transform their work environments.
“It’s not just about the technology, though,” Ravichandran said. “It’s about the people and a cultural transformation and creating a work environment so that multigenerational workforces can coexist.”
When companies are able to do that, the results are clear: Employee engagement and productivity increases; they are in a better position to win the talent war; they are able to deliver a superior customer experience; and they are able to optimize the use of their corporate resources.
Ultimately, she said, “People aren’t using traditional workspaces – there are many different kinds of workspaces that need to be part of the overall process and employee experience. Companies need to think about this in the context of marrying workstyles with workspaces.”
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