Microsoft Fueling Cloud Wars from Ignite

By

The past couple weeks offer insight into exactly how aggressive Microsoft’s intentions are. Sure, the Xbox Series X is exciting, but one of the fastest growing segments of the tech titan’s revenue is in the cloud – Azure specifically. This week, the Ignite conference offered Microsoft the spotlight, and the Redmond-based firm is swinging for the fences with a number of exciting announcements.

On Tuesday, Microsoft launched Azure Communications Services, a shot across the collective bow of Amazon and Google, and aimed and getting the better of MessageBird in addition to Twilio.

“We see rich communication experiences – enabled by voice, video, chat, and SMS – continuing to be an integral part in how businesses connect with their customers across devices and platforms,” noted Scott Van Vliet, Microsoft’s corporate vice president for intelligent communication.

Also joining the headlines on Tuesday was the reveal of Azure Orbital to connect satellites directly to its cloud network. Viasat, Kongsberg Satellite Services, Amergint and Kratos have signed as partners to deliver the service. Microsoft is providing a number of customers early access to the service with a “private preview” to showcase its ability to support disparate and remote data centers.

In August, Microsoft earned FCC permission to complete proof-of-concept – nearly two years after the AWS Ground Station release.

Principal Product Manager at Microsoft explained in a company blog post, “The cloud is central to both modern communications scenarios for remote operations and the gathering, processing, and distributing the tremendous amounts of data from space.”

 The Cloud Wars are not new, and the stakes continue to rise. Azure is an embedded fixture in the cloud services market with nearly 20 percent market share, staring up at AWS with 45 percent. Amazon holds the poll position, but with cloud demand showing no signs of slowing down the race won’t be determined until we see a checkered flag.




Edited by Maurice Nagle
SHARE THIS ARTICLE
Related Articles

SEPTA Puts ZeroEyes on Public Gun Safety

By: Greg Tavarez    11/28/2022

SEPTA looked to ZeroEyes to start a pilot program designed to reduce the likelihood of gun-related violence on train platforms.

Read More

Brand Interaction in Metaverse? Consumers Express Excitement

By: Greg Tavarez    11/25/2022

Almost three-fourths of consumers believe brand interactions in the metaverse are in a position to replace brand interactions in the real-world, or at…

Read More

WB Trading Review Guide To Top Tech For Trading Success

By: Contributing Writer    11/23/2022

There are many different types of technology that you can use when it comes to trading investments. This WB Trading review will discuss some of the to…

Read More

United (Fungi) Front: Industry Leaders Join Forces to Advance Sustainable Protein

By: Matthew Vulpis    11/18/2022

Mush Foods teamed up with several fungi fermentation companies from abroad to form a new international trade association: The Fungi Protein Associatio…

Read More

What Is Banking CRM and How Can It Help You?

By: Contributing Writer    11/15/2022

When most people think about CRM, they think about sales and marketing. But CRM banking is a powerful tool that can help banks and credit unions impro…

Read More