Minnesota Twins Implement Stadium AR Platform for Fan Interaction

By

Fans go to a ball game to cheer on their team and interact with fellow fans sitting next to them. It’s a simple, yet entertaining pastime. But, as technology advances, so does the opportunity to create a more compelling stadium experiences – and perhaps start to justify the cost. Just think of a live sports setting that will keep audiences engaged by capturing their attention during downtime through interactive and shared experiences with other fans across the venue. 

The Minnesota Twins is making this possible after announcing the public launch of ARound, a stadium-level shared AR platform, at Target Field in Minneapolis. ARound uses 3D spatial computing to localize content to individual users throughout the venue. Target Field's 40,000 attendees will see the same real-time 3D effects and participate in the same shared experiences.

"Current AR platforms isolate users in singular experiences,” said ARound Founder and CEO Josh Beatty. “ARound believes massive, multi-user AR enables a host of creative opportunities to redefine what it means to be part of a connected fan experience."

Fans will interact with real-time content led by action on the field, such as after homeruns, mascot races or when the Twins take the field.

Additionally, using the ARound app, fans can point their smartphone at the field to open up a universe of multi-user AR games such as Batter Up, Blockbuster and Fishin' Frenzy. These games are designed to be played by interfacing with the physical ballpark and other fans in real time. 

"Part multi-player video game, part augmented reality, with the ability for future expansion into an interactive next-gen stats platform, we believe what we've built with ARound will provide fans a next-level experience available only at Target Field," said Minnesota Twins Senior Director of Brand Experience and Innovation Chris Iles. 

ARound, part of the Stagwell Marketing Cloud, a proprietary suite of SaaS (News - Alert) and DaaS tools, is bringing people together when they can interact in an inviting way.




Edited by Erik Linask

TechZone360 Editor

SHARE THIS ARTICLE
Related Articles

Generative AI Expo Launches as Newest Event in the ITEXPO #TECHSUPERSHOW

By: TMCnet News    1/27/2023

Generative AI Expo is the starting point for you research the countless potentially game-changing pillars that may solidify generative AI as THE indis…

Read More

Can Machine Learning Models Help Fight Cybercrime?

By: Contributing Writer    1/25/2023

A machine learning model is a mathematical representation of a system or process that is trained to make predictions or decisions based on data. It is…

Read More

What Are the Risks of Continuous Deployment?

By: Contributing Writer    1/25/2023

Continuous deployment (CD) is a software development practice where code changes are automatically built, tested, and deployed to production without h…

Read More

The Benefits of Implementing a Master Data Management Platform

By: Contributing Writer    1/19/2023

A master data management (MDM) platform is invaluable for any business. By centralizing data into one cohesive system, companies can improve their ope…

Read More

What Is an SBOM and Why Is It Critical for Software Compliance

By: Contributing Writer    1/17/2023

An SBOM, or software bill of materials, is a list of all the components and dependencies that make up a piece of software. This can include things lik…

Read More