Minnesota Twins Implement Stadium AR Platform for Fan Interaction

By

Fans go to a ball game to cheer on their team and interact with fellow fans sitting next to them. It’s a simple, yet entertaining pastime. But, as technology advances, so does the opportunity to create a more compelling stadium experiences – and perhaps start to justify the cost. Just think of a live sports setting that will keep audiences engaged by capturing their attention during downtime through interactive and shared experiences with other fans across the venue. 

The Minnesota Twins is making this possible after announcing the public launch of ARound, a stadium-level shared AR platform, at Target Field in Minneapolis. ARound uses 3D spatial computing to localize content to individual users throughout the venue. Target Field's 40,000 attendees will see the same real-time 3D effects and participate in the same shared experiences.

"Current AR platforms isolate users in singular experiences,” said ARound Founder and CEO Josh Beatty. “ARound believes massive, multi-user AR enables a host of creative opportunities to redefine what it means to be part of a connected fan experience."

Fans will interact with real-time content led by action on the field, such as after homeruns, mascot races or when the Twins take the field.

Additionally, using the ARound app, fans can point their smartphone at the field to open up a universe of multi-user AR games such as Batter Up, Blockbuster and Fishin' Frenzy. These games are designed to be played by interfacing with the physical ballpark and other fans in real time. 

"Part multi-player video game, part augmented reality, with the ability for future expansion into an interactive next-gen stats platform, we believe what we've built with ARound will provide fans a next-level experience available only at Target Field," said Minnesota Twins Senior Director of Brand Experience and Innovation Chris Iles. 

ARound, part of the Stagwell Marketing Cloud, a proprietary suite of SaaS (News - Alert) and DaaS tools, is bringing people together when they can interact in an inviting way.




Edited by Erik Linask
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

TechZone360 Editor

SHARE THIS ARTICLE
Related Articles

Enhancing Cybersecurity Measures for Modern Businesses

By: Contributing Writer    7/2/2025

Cyberattacks are rising, and businesses of all sizes feel the pressure. Small companies often think they're too small to be targets. They aren't. Hack…

Read More

Lessons Learned from Enterprise Oracle Cloud Migrations

By: Contributing Writer    7/1/2025

Switching to Oracle Cloud can feel daunting. Security risks, unexpected expenses, and performance troubles often turn what seems like an effortless up…

Read More

Protecting Business Assets with Smarter Security Frameworks

By: Contributing Writer    7/1/2025

Protecting your business is more challenging than ever. Cyber threats are increasing every day. Hackers target small and large businesses alike, searc…

Read More

Emerging Trends in Technology and Their Impact on Future Innovations

By: Contributing Writer    7/1/2025

Technology is changing faster than ever. Business owners often struggle to keep up. What's trending today might be outdated tomorrow. Falling behind c…

Read More

Tech Podcast Award Winners Bring Excitement and Enthusiasm to a Range of Important Tech Topics

By: TMCnet Staff    6/18/2025

Tech Podcast Award winners produce engaging, informative, and often entertaining content, bringing valuable insight from industry front lines to the e…

Read More