How do you stand out in a highly competitive and saturated eCommerce industry? First, you need a reliable platform with a large community and a proven track record. With the essential requirement of up-to-date technology and platform behind you, you should consider how to make your online shop stand out.

With over 300,000 developers and over 250,000 active websites, Magento has one of the most developed ecosystems in the world, effectively powering 0.7% of the Internet. Adobe Commerce, previously known as Magento, is an open-source solution, which doesn’t mean you will get your online shop for free.

While you can utilize the platform and create an online shop with low additional costs, hiring developers with experience in custom Magento development would be best to make your page competitive. That brings us back to standing out among competitors. To avoid looking like hundreds of other shops, use the experience and skills of the development team to create a custom online platform.

Benefits of Magento for eCommerce

For over 15 years, Magento has been part of the competitive eCommerce industry, with thousands of webshops created on the original Magento and a newer, more sophisticated Magento 2 platform.

Regardless of the company size, the Magento platform has some invaluable advantages. Magento 2 has improved performance using Varnish Cache, a leading HTTP acceleration tech. After all, what is the point of a designed online shop if customers can’t get lightning-fast response time? In 2023, each millisecond can convert a website visitor into a potential customer or make them abandon the website.

Start small with the Magento platform and scale up as your business develops. Whether you sell limited editions of handwork or have a massive shop with millions of items, Magento can support inventories of all sizes and offer all relevant payment gateways.

Magento 2 also checks two essential boxes with SEO compatibility and mobile-friendly design. The popular platform has advanced SEO features, including SEO-friendly URL structures, meta-implementations, rich snippets, and other elements that allow you to rank well on organic searches.

With mobile sales reaching $2.2 trillion in 2023, roughly 60 percent of all eCommerce sales, new online shops must adopt a mobile-first mentality. Magento 2 platform has a responsive design, touchscreen-friendly administration panel, and numerous mobile-friendly themes, among other features.

Creating a unique user experience

You can get a high-quality platform out-of-the-box with Magento for eCommerce, but so can other competitors. To differentiate your shop, creating a unique experience for shoppers is essential. With custom Magento development, you can make an online store to really stand out among the crowd.

Unless you are a skilled developer, you will need to hire developers to create a custom Magento project. When searching for a development company, look into their portfolio, previous Magento projects, and customer testimonials or reviews. Once you’ve preselected the desired developers, you must be on the same page about the new project, which includes cultural compatibility, timeline, and other nuances.

Custom development can help create a unique user experience that resonates with your brand identity. Building on top of an already robust platform can create a visually appealing and intuitive website. Customers can easily browse items, select the ones they like, and make seamless purchases.

Shop owners can struggle to add specialized features, add-ons, or other functionalities. Things like a unique checkout process, product configuration, or advanced search options will elevate the base functionality of the Magento 2 website.

While Adobe Commerce or Magento 2 is already entirely optimized for speedy performance, custom development can further help with page load times even during peak traffic.

If you need third-party solutions integrated into your website beyond available Amazon and eBay marketplaces, using custom development help is probably the best way. Advanced marketing and analytics tools, payment gateway that works for customers in different countries, shipping providers, or other third-party solutions that can elevate your shop is something that you can get with experienced developers and be sure that everything works the way it should.

Providing continuous support

Building a well-rounded online shop is challenging, but having Magento support services is equally important. With 24/7 service, online shops are demanding maintenance and addressing issues. To ensure long-term smooth operation, you should think about ongoing technical support.

When choosing your partner for custom Magento development, it would be wise to include future technical support as an essential part of negotiations. Whether you need around-the-clock help or essential maintenance, choose a plan that best suits your needs.

Things you might need daily from your IT guys or Magento support services include software updates, security patches, and performance optimizations. Another thing many shop owners don’t know how to deal with is security breaches and cyber-security threats. While Magento does have a fine set of security options, in case of an incident, the support team could handle such problems with a better response. You will lose potential customers each time your shop is down, so having it up and running is essential.

Another thing to consider is scalability. The Magento 2 platform is scalable, and you can grow your shop as your business grows. Support services can help you scale seamlessly by guiding you on infrastructure upgrades, database optimization, and other issues that might come up in upgrading your website.

Conclusion

Magento 2 platform is a robust eCommerce solution, and its open-source nature enabled a massive community of hundreds of thousands of developers. To utilize all aspects of the solution and create a unique experience for future customers, you should consider custom Magento development.

Creating custom functionalities and building upon an already robust platform can elevate your online shop and make it stand out among thousands of competitors.

If you use Magento for eCommerce projects, when planning a budget, you should also consider technical support. Day-to-day operations in the eCommerce world are challenging, and having experienced Magento support team can mean the difference between a seamless shopping experience and prolonged downtime.