Google Finally Grabs a Piece of Daily Deal Market with Dealmap Acquisition

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As the daily deal market becomes more lucrative by the day, Google has finally gotten a piece of the pie by acquiring deal aggregator The Dealmap, according to media reports.

In The Dealmap’s first year alone, its subscribers grew to more than two million users of its Web, mobile, social and email products, and more than 85 million monthly visitors to its partner network, according to company officials.

“Since launching The Dealmap in May 2010, our team has worked to build a great product where people can find and share all the best local deals, all in one place...,” according to an Aug. 1 company blog post. “The journey that has led to this outcome has been an invigorating and rewarding one, and we are very proud of the innovative products and industry ‘firsts’ we’ve created along the way.”

Although terms of the acquisition weren't disclosed, this isn’t the first time Google has dipped its toes into e-commerce, with its social media platform Google Offers and failed attempt at buying Groupon in 2010.

As such, The Dealmap officials said they believe Google is the “ideal platform” to help the green company accelerate its growth.

“We’re passionate about helping people save money while having great local experiences, and in Google we’ve found the perfect partner that shares this passion, as well as our vision and strategy,” the blog continued. “We believe that joining Google will help us innovate in new and unexplored areas of commerce.”

In November 2010, Chicago-based Groupon rejected a purchase offer from Google that was said to be valued at as much as $6 billion (though reports on that figure varied widely). 

The Dealmap claims to showcase discounts of up to 90 percent off multiple business categories, including restaurants, attractions, hotels, spas, salons, entertainment, shops and more.


Erin Harrison is Executive Editor, Strategic Initiatives, for TMC, where she oversees the company's strategic editorial initiatives, including the launch of several new print and online initiatives. She plays an active role in the print publications and TechZone360, covering IP communications, information technology and other related topics. To read more of Erin's articles, please visit her columnist page.

Edited by Rich Steeves
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Executive Editor, Strategic Initiatives

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