Amazon Looking Into Launching the Netflix of Books

By Oliver VanDervoort September 12, 2011

It seems to be an idea someone should have had a decade ago. Of course one of the reasons no one has had the idea yet is because the logistics have been so hard to put together. Still it appears that Amazon is taking a swing at becoming the Netflix of books. 

Amazon has already got a steady foothold in the eBook industry with their many iterations of the Kindle but now it appears the company wants to set itself apart from competitors like Barnes and Noble.

According to the Wall Street Journal, Amazon wants to be able to offer a library of eBooks for a monthly fee, much the way Netflix offers movies and television shows. Of course, Amazon really isn’t the first company to come up with the idea, but book publishers have always been remiss to offer their books in a format like this. It should be said that at some point, publishers were also iffy about the eBook and they seem to have gotten over that thanks to the Kindle and the Nook’s popularity.

Amazon itself seems to be on quite a roll and the company continues to make moves to attempt to make it the #1 retailer in the country. Amazon Prime has been a rather large success for the internet giant. It doesn’t hurt that along with offering free one day shipping for a fee of just $79 a year, subscribers are now able to watch the company’s version of Netflix.

Sources close to the planning of this book deal say that of course the first few books offered in this plan will most likely be older ones. However in order for something like this to work, Amazon would eventually have to convince publishers that newer and well known books need to be offered as well. 

This particular plan would be a nice pairing with the long rumored Amazon tablet. The seven inch screened tablet has been called a legitimate contender to knock the iPad off its perch. Of course every tablet that has been released since the iPad has been hyped as a potential contender and each has fallen short.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.

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Edited by Jennifer Russell

Contributing Writer

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