Nokia’s chief executive said this week that the Finland-based-based company will reenter the U.S. smartphone market in early 2012 with the introduction of devices running Microsoft Corp.’s Windows Phone for multiple U.S. carriers, according to media reports.
In an interview at Bloomberg’s headquarters in New York Wednesday, Chief Executive Officer Stephen Elop said the company’s “intention is to come back in the United States and grow significant share in this market.”
Bloomberg said Elop didn’t exclude entering the tablet-computer market, “though he said the company hasn’t announced plans to do so,” according to the report.
Last week, the phone maker unveiled its first two smartphones based on the Windows Phone operating system in a bid to stem falling sales.
The Nokia Lumia 800 is to go on sale in November in Britain, France, Germany, Italy, the Netherlands and Spain, Elop said at conference in London, adding that the estimated selling price excluding taxes and subsidies was 420 euros ($585 U.S. dollars).
“We are playing to win,” Elop said after conceding that the company had experienced “some difficult moments.”
Nokia produced better-than-anticipated sales in the third quarter, surpassing analysts’ predictions during what has been a transitional period, TechZone360 reported.
Revenue of 8.98 billion euros, or $12.2 billion, was slightly ahead of analysts’ average expectation of $12.16 billion, according to those surveyed by Thomson Reuters, reported CNET. The smartphone maker reported strong operating cash flow with net cash of EUR 5.1 billion at end of Q3 2011.
Elop was cautiously optimistic saying that while the company worked through a difficult transition period, Nokia will continue to pursue “steady improvement.”
“I am encouraged by the progress we made during Q3, while noting that there are still many important steps ahead in our journey of transformation. With each step, you will see us methodically implement our strategy, pursuing steady improvement through a period that has known transition risks, while also dealing with the various unexpected ups and downs that typify the dynamic nature of our industry,” Elop said in a prepared statement. “During the third quarter, we continued to take the action necessary to drive the structural changes required for Nokia’s long-term success.”
Executive Editor, Strategic Initiatives
Antivirus software is not enough. Apex Technology Services used its decades of IT and cybersecurity
experience to create budget-friendly network security packages every company needs.
Please take a moment to fill out your information so we can contact you directly regarding your request.
Traditional currency trading has been a prerogative for multinational corporations and affluent investors for decades now. The Forex market has, howev…
Social media is an essential weapon any company needs in its marketing arsenal. Contrary to popular belief, social media is not an entity separate fro…
Response time is a critical metric since it determines the levels of customer engagement with your brand. It also influences consumers' perception of …
If you are paying any attention to the telecommunications world, then you are likely aware that 5G technology is rapidly becoming the standard for com…
The arrival of online casino software in the 2000s revolutionised the gambling industry. These days providers such as Playtech and hundreds of others …